HK Stock Market Move | LAOPU GOLD (06181) surged over 5%. The company has increased its marketing efforts in the third quarter, and terminal demand is expected to gradually stabilize.

LAOPU GOLD (06181) rose over 5% again, reaching a 5.21% increase to 335.4 HKD, with a transaction volume of 262 million HKD as of the time of this report. In terms of news, LAOPU GOLD has begun launching discount promotion activities in multiple locations. According to media reports, several LAOPU GOLD stores in Shenzhen are offering direct discounts of 10% on gold jewelry. A salesperson at Beijing SKP informed reporters that during the Qixi Festival themed event, some styles of LAOPU GOLD are available at a minimum of 79% of the original price. The companys management expects that with the introduction of new products, optimization of stores, and the upcoming peak seasons such as Qixi and National Day in the second half of the year, there will be significant growth in revenue and net profit. Guosen pointed out that looking ahead to the full year, as gold prices stabilize, the company is increasing marketing efforts starting in the third quarter for important holidays, and end-user demand is expected to gradually stabilize. Meanwhile, the company continues to optimize channels and products, including relocating and expanding existing stores, and increasing the iteration speed of products to solidify brand recognition, thereby strengthening brand power in the medium to long term.