HK Stock Market Move | TAI HING GROUP (06811) rose over 8% after announcing a profit alert, expecting a net profit attributable to shareholders of approximately HKD 72 million to HKD 78 million for the first half of the year.

TAI HING GROUP (06811) rose over 8% following the profit alert, and as of press time, it was up 8.47%, trading at HKD 1.28, with a turnover of HKD 1.0808 million. On the news front, on August 3, TAI HING GROUP announced that the group expects to record a profit attributable to shareholders of approximately HKD 72 million to HKD 78 million for the six months ending June 30, 2026, compared to a profit attributable to shareholders of HKD 40.813 million for the six months ended June 30, 2025. The board of directors believes that the expected increase in profit attributable to shareholders during the review period is mainly due to the group's ongoing focus on optimizing restaurant output and improving service quality. Stable quality and service have led to increases in customer traffic and per capita spending at core brand locations, supported by the group's membership app and targeted marketing strategies, driving same-store revenue growth. Furthermore, the group has intensified efforts to enhance the operating profit of its branches, continuing to integrate its stores in Hong Kong, Macau, and mainland China, as well as adjusting and innovating each brand. For example, new products were introduced in different market segments to boost profits, and during the review period, employee incentive measures were launched to enhance branch performance, further improving the overall profitability of the group.