In response to "Healthy China 2030," CHINA FEIHE (06186) launched 24-hour premium colostrum powder to support the upgrade of protein nutrition for all citizens.

In the context of the comprehensive promotion of the "Healthy China 2030" planning outline, scientific nutrition has become an important foundation for improving the health level of the population. This year, CHINA FEIHE (06186) has partnered with the China Central Radio and Television Station to launch the "National Health Action," advocating for the public to strengthen their immune defense by scientifically supplementing high-quality protein, with a focus on "protein nutrition." Recently, Feihe officially launched a 24-hour limited golden colostrum powder, providing a protein supplementation solution for all age groups enriched with highly active immunoglobulin, marking a solid step forward for domestic dairy products in the functional nutrition sector. With the acceleration of life pace and the deepening trend of population aging, the public's health concept is shifting from "passive medical treatment" to "proactive health management." Research from authoritative medical journals indicates that protein is a fundamental substance for the human immune system, and insufficient intake or loss of activity is a key factor leading to a decline in the body's defensive capabilities. Particularly during specific phases such as seasonal sensitivities, post-operative recovery, and muscle degeneration in the elderly, supplementing high-quality protein rich in active immunoglobulin is a scientifically validated approach to building a health defense. The colostrum powder launched by Feihe addresses this public health issue with a "Chinese solution." Colostrum, rich in immune factors in nature, is precious due to its timeliness. Feihe has broken industry norms by significantly shortening the colostrum collection window period from the common 72 hours in the industry to within 24 hours postpartum. Scientific research has confirmed that this "golden colostrum" during this period contains immunoglobulin (IgG) 100 times that of regular milk, 7 times the lactoferrin, and over 250 types of natural active nutritional factors, making it a genuinely "platinum-level nutritional product for the 21st century." Earlier, a proteomics study jointly conducted by Feihe Dairy and Northeast Agricultural University was published in the internationally authoritative dairy journal, Journal of Dairy Science (JDS). The study analyzed 463 colostrum samples from 10 provinces across the country, revealing that geography, climate, and rearing environment leave clear "molecular imprints" in colostrum. Among them, colostrum from Heilongjiang exhibited significant protein profile characteristics that differentiate it from other producing areas: the immunoglobulin activity of the colostrum is higher, the retention of active nutrients is more complete, and the heat-sensitive nutritional factors are more stable. A biomarker combination composed of nine characteristic proteins showed extremely high accuracy in identifying the origin of Heilongjiang colostrum, with an AUC of approximately 0.99. The study indicated that high-latitude cold regions are not just geographical concepts but also important conditions shaping the quality characteristics of colostrum. This finding provides scientific evidence at the molecular level for the potential advantages of Heilongjiang colostrum in nutrient transportation, homeostasis support, and immune regulation. Feihe has been deeply rooted in Heilongjiang's dairy industry for many years, leveraging regional dairy research advantages and combining its 64 years of dairy product R&D experience to tackle common industry problems such as the loss of colostrum activity, imbalanced nutritional ratios, and varying raw material quality, ultimately creating high-standard colostrum products that match the dietary needs of the Chinese people. In product strength building, Feihe has established three industry benchmarks: First, traceable origin, safety, and purity. Relying on its own farms in the North Latitude 47 golden dairy source zone, Feihe ensures 0 antibiotic and 0 hormone residues, establishing a foundation for high quality. Second, superior activity and outstanding content. Feihe's colostrum powder is selected from "golden colostrum" collected within 24 hours, and testing shows that the raw materials contain active IgG at 36,000mg per 100g, reaching 3.6 times the national standard lower limit, truly achieving a "high content, high activity, and all-nutrition" golden balance. Third, a scientific formula with proven effectiveness. Innovatively adopting a dual formula of "colostrum + galacto-oligosaccharides (prebiotics)," it supplements rare active proteins while nurturing beneficial gut bacteria with prebiotics, simultaneously addressing both "nutritional supplementation" and "barrier regulation." Clinical observations indicate that this combination performs excellently in enhancing the self-care capacity of the elderly, delaying muscle degeneration, and improving physical health. Currently, this colostrum powder designed for all age groups has been launched in convenient "little blue bar" independent packaging. Whether its for patients in the recovery phase, office workers suffering from "sub-health," or older adults needing enhanced protection, they can use it as a powerful supplement to their daily dietary nutrition. From protecting infants and toddlers with precise nutrition to laying out family health across the entire life cycle, the launch of this golden colostrum powder not only reflects Feihe's scientific research strength and the advantages of its entire industrial chain but also demonstrates the brand's responsibility as a leading domestic dairy enterprise in deepening national nutrition and health, promoting industry quality upgrades, and supporting the construction of a healthy China. In the future, Feihe will continue to rely on scientific research innovation to explore the natural nutritional value of milk, providing the public with more high-quality, scientifically-based nutritional products, and continuously empowering the high-quality development of national health initiatives.