NEWBORNTOWN (09911) achieved a 35%~46% growth in innovative business revenue in the first half of the year. AI-driven short film business saw rapid growth.

On July 22nd, NEWBORNTOWN (09911) released the unaudited operating data announcement for the first half of 2026. In the first half of the year, the company's innovative business is expected to achieve revenue of approximately 65 to 70 million US dollars, a year-on-year growth of about 35.4% to 45.8%. The announcement indicated that the high growth is mainly attributed to the rapid growth of the short drama business that the company actively invested in under the drive of AI. During the reporting period, the company's short drama business continued to expand in multiple markets globally, including Europe and America. Playlet made positive progress in high-value markets such as the United States, Japan, and South Korea, with a significant increase in user base. In the first half of the year, Playlet was integrated into Seedance 2.0, becoming one of the first cooperative platforms. According to the revenue-sharing report released by TikTok for the first quarter of short dramas, the company's hit dramas ranked second in terms of revenue sharing in the platform. With the significant improvement in production efficiency of short dramas through AI, the company is expected to seize the initiative through localized operations and advertising capabilities, further enriching the social entertainment content ecosystem.