The core executive of Xiaohongshu's commercialization, Nash, has left the company. Officials have not responded yet.

According to media reports, Nash, the General Manager of commercial education and diversified industry group of Xiaohongshu, has officially resigned recently. Xiaohongshu has not yet released an official announcement or responded publicly to this personnel change. It is understood that Nash was the General Manager of commercial education and diversified business group of Xiaohongshu, responsible for the platform's education, local life, diversified and industry commercialization, and a key figure in the platform's monetization sector. At the Xiaohongshu Education Industry Summit in June this year, Nash publicly shared the latest data on the platform's education track, revealing that the scale of users interested in education on the platform has exceeded 280 million, and the search volume for education-related topics has increased by more than 253% year-on-year, demonstrating the growth potential of this track. In February of this year, Xiaohongshu completed a core structural adjustment, officially splitting the two major systems of advertising commercialization and e-commerce transactions, and clarifying the division of executives: three executives, Angyang, Nash, and Miyang, focusing on commercialization business, deepening advertising and commercialization in various industries; Audi, Xiaohe, and Miuo are dedicated to e-commerce transactions; Yinsi has been reassigned to the international e-commerce sector. At the end of April, Xiaohongshu released a company-wide message, announcing Conan's appointment as the company's president, fully integrating the four core systems of community, e-commerce, commercialization, and technology, coordinating the overall business development of the platform; at the same time, the position of Head of Big Business was established, taken over by CMO Zhiheng, overseeing the entire business chain of advertising commercialization and e-commerce transactions, further centralizing the platform's commercialization system.