HK Stock Market Move | BLUE MOON GROUP(06993) rose nearly 5% in intraday trading, with expected steady improvement in overall operational efficiency in the mid-term and steady growth in new customer scale.

BLUE MOON GROUP (06993) rose nearly 5% in midday trading, rising 4.7% to HKD 3.12 as of the time of writing, with a trading volume of HKD 2.882 million. On the news front, on July 15th, BLUE MOON GROUP announced that it expects the comprehensive loss attributable to equity holders of the company for the six months ended June 30, 2026 to decrease by at least 55% compared to the same period last year, to around HKD 435 million. On the operational side, the group continues to streamline business processes, optimize resource allocation, and reduce low-efficiency redundant expenses; restructuring the marketing investment system, increasing resources into high-profit and high-growth potential core channels, optimizing sales and distribution expense ratio, improving overall operational precision, achieving structural cost reduction and efficiency enhancement. On the channel side, the group continues to deepen channel strategic layout, expand offline distribution networks, establish new emerging e-commerce and diversified promotional ports, effectively increasing brand coverage and user outreach efficiency. Through refined channel operations and youthful promotion strategies, the group continues to attract young consumer groups, steadily increasing new customer base, optimizing the group's customer structure, and helping to improve the business fundamentals.