HK Stock Market Move | MNSO (09896) increased nearly 6%, sales of original IP "YOYO" in the Chinese market surpassed one billion in June.

MNSO (09896) rose nearly 6%, as of the time of writing, it increased by 5.98% to HKD 24.1, with a turnover of HKD 37.5418 million. On the news front, MNSO's first original artist IP "YOYO" has achieved a key breakthrough. In June of this year, YOYO's full series of products exceeded 1 billion yuan in monthly sales in the Chinese market. It is reported that since the launch of the first series in June 2025, YOYO has quickly entered 53 countries and regions worldwide within a year. Recently, with the heating up of the summer movie market, the joint series of YOYO and "Toy Story 5" has further attracted market attention, driving the increase in IP popularity and sales performance. Guoyuan International pointed out that the company is upgrading from the linear model of "IP integration-supply chain transformation-channel realization" in the past to building a self-sustaining, self-growing proprietary IP ecosystem. The company is investing more resources in incubating proprietary IPs, such as YOYO and You You Jiang, and plans to increase the sales share of proprietary IP products to achieve the transformation from a retail company to a cultural creative company. Based on the current performance and future strategic planning, the bank is optimistic about the company's future development potential.