TONGCHENGTRAVEL(00780): The quarter-finals of the World Cup have started, and the demand for booking audio and video rooms has increased by 53% compared to the opening day.

On July 10, 2026, the quarter-finals of the World Cup between the United States, Canada, and Mexico have officially begun. Data from TONGCHENGTRAVEL (00780) platform shows that the popularity of booking hotel audio-visual rooms has increased by 53% before and after the quarter-finals (July 9th to 10th) compared to the opening days (June 11th to 12th). Currently, the lineup of the World Cup quarter-finals and the match-ups in the four quarter-finals are clear. According to TONGCHENGTRAVEL data, as the tournament progresses, many fans who were previously hesitant to book have started to make reservations, with 60% of the check-in orders on July 9th being locked in within 24 hours. The intense focus matches will be completed in the next three days, with the viewing intensity reaching an all-time high since the start of the tournament. TONGCHENGTRAVEL data shows that from July 9th to 12th, the popularity of booking party venues and two-bedroom apartments increased by 48% compared to the previous month, with medium-sized party venues that can accommodate 6 to 10 people being the most popular. Some popular apartments are equipped with board games, a jersey photo area, themed decorations, and other interactive facilities on top of their 100-inch projection equipment, and are offering exclusive viewing activities such as "guess the score to win a free stay." In terms of room types, the booking proportion of twin rooms, family rooms, and suites suitable for multiple people is close to 50%, an increase of approximately 8 percentage points from the first weekend of the tournament, with social room types accounting for a significant portion of audio-visual room bookings. In addition, the quarter-final matches from nighttime to morning sessions have driven the booking popularity of rooms with meals, as fans have a dual demand for "comfortable viewing and convenient eating" - nighttime matches require late-night snacks, while morning matches require breakfast before the start. The booking popularity of audio-visual rooms with breakfast has increased by 21% compared to last year, and viewing rooms with free late-night snacks are also popular. As a result, the combination of "audio-visual room + meal" is becoming a standard choice for fans' viewing accommodations. The summer domestic football atmosphere is also heating up, with local city football leagues such as the Su-League, Chuan-League, Gan-League, and Northeast-League in full swing. Many matches have adjusted their schedules due to typhoon weather conditions, but the viewing intensity remains high. TONGCHENGTRAVEL data shows a significant increase in hotel bookings around the game venues, with cities such as Suzhou, Chengdu, Nanchang, and Changchun becoming hotspots for fans to stay. Hotels near the venues, equipped with audio-visual facilities or late check-out services, are more favored, and the trend of summer sports consumption featuring "big-screen viewing" and "live game viewing" is apparent. The TONGCHENG research institute analysis believes that from the opening day of the World Cup to the quarter-finals, the booking popularity of audio-visual rooms and themed apartments continues to rise, reflecting the fans' shift from "trying out" to a demand for high-quality immersive viewing experiences becoming more normalized. Viewing behavior is evolving into deep social consumption, and the complex consumption model of "games + social + accommodation" is taking shape. With the tournament entering the quarter-finals stage, more spotlight matches will continue to unfold, and the booking popularity of audio-visual rooms and party venues is expected to further increase.