HK Stock Market Move | FOREST CABIN (02657) rises by over 10% again. This year, the GMV of the 618 online full-channel has increased by over 100% year-on-year.

FOREST CABIN (02657) rose by more than 10%, reaching a 10.34% increase at the time of publication, with a price of 37.14 Hong Kong dollars and a turnover of 4.6332 million Hong Kong dollars. On the news front, during the 618 period this year, FOREST CABIN's online GMV across all channels increased by over 100% year-on-year. Among them, GMV on Douyin platform increased by over 200% year-on-year, Tmall's self-operated GMV increased by over 30% year-on-year, JD's platform GMV increased by over 30% year-on-year, and WeChat platform GMV increased by over 100% year-on-year, achieving overall channel growth synergy. At the same time, FOREST CABIN has achieved outstanding results in multiple niche tracks. The brand successfully ranked first in the facial essence oil category on the Douyin platform and first in the makeup water/toner category. Caitong previously pointed out that the company's leading position in high-end domestic essence oil skincare products is solid, and the iteration of key products and category expansion opens up growth opportunities.