HK Stock Market Move | BOSIDENG (03998) rose more than 3% after performance, with annual profit attributable to shareholders increasing by 13.7% year-on-year. AI intelligence empowers the entire chain digitally.

BOSIDENG (03998) opened more than 3% higher after the performance report was released, and as of the end of trading, it rose 3.31% to HK$3.75 with a transaction amount of HK$1.1547 million. On the news front, on June 25th, BOSIDENG announced its annual performance for the year ending March 31, 2026. Revenue increased by 5.6% year-on-year to approximately RMB 27.35 billion, operating profit increased by 6.6% year-on-year to approximately RMB 5.294 billion, net profit attributable to equity shareholders of the company increased by 13.7% year-on-year to approximately RMB 3.994 billion, with basic earnings per share of 34.57 cents. The company plans to distribute a final dividend of HK 25.0 cents per share. It is worth mentioning that the growth rate of operating profit outpaced that of revenue once again during the period, and the operating profit margin increased to 19.4%. Against the backdrop of an overall warmer national temperature in the winter of 2025, this report card reflects the company's comprehensive competitive barriers in brand strength, product strength, and operational efficiency. In terms of digital intelligence, the group continues to advance AI-driven smart operations throughout the entire lifecycle. At the product development end, they have created "BSD.AI Aesthetic Brain" to achieve a full digital closed-loop process from design concept to virtual clothing, with multiple AI-designed patterns and clothing already launched on the market. At the supply chain end, they are building a smart supply chain ecosystem platform to achieve dynamic and accurate matching of raw materials and full traceability throughout the entire chain, with sales forecasts and procurement plans automatically generated. In terms of merchandise operations, they are enhancing operational efficiency with smart shelf management, smart replenishment, and smart allocation. In terms of member operations, the company is integrating AI big models and member data assets to create an "AI shopping assistant" for personalized and accurate services in multiple scenarios.