Bank of America raises revenue expectations for "GTA 6" and sets a target price of $368 for Take-Two Interactive (TTWO.US).

Bank of America Corp raised its expectations for Take-Two Interactive Software (TTWO.US) as it is more optimistic about its forecast for "Grand Theft Auto 6 Online". Bank of America Corp rates Take-Two as a "buy" with a target price of $368. "Grand Theft Auto 6" is officially scheduled to debut on PlayStation 5 and Xbox Series X|S platforms on November 19. The game has been delayed multiple times, originally planned for release in the fall of 2025, then postponed to May 26, 2026, as Rockstar Games and Take-Two chose to invest more time in development and improvement. Bank of America analyst Omar Dessouky and his team predict that the online booking revenue for "Grand Theft Auto 6" in the 2028 fiscal year will reach $2.2 billion, $900 million higher than previous forecasts. This forecast is based on an average annual spend per monthly active user of $60, higher than the previous $35. Dessouky said, "Our analysis shows that the profit rate of 'Grand Theft Auto Online' is currently much lower than other mainstream online service games (such as 'Fortnite,' 'Call of Duty,' and 'FIFA Ultimate Team'), and we expect this gap to narrow after the game is officially launched." The bank expects the profit potential of "Grand Theft Auto Online" to at least match that of "Fortnite" because its "pay-to-upgrade" model should motivate players to spend more on average than the purely cosmetic spending model of "Fortnite." Additionally, they point out that the player base of "Grand Theft Auto 6" may have a higher lifetime value than the player base of "Fortnite."