Pre-market soared more than 17%! Rumble (RUM.US) completes integration with Northern Data and increases investment in AI computing power infrastructure.

Rumble (RUM.US) announced that after completing the acquisition of Northern Data, the company has rebranded its corporate structure, renaming its cloud and artificial intelligence infrastructure business as Quake AI and changing the legal parent company name to RUM Group. During pre-market trading on Thursday, Rumble's stock price surged over 17%. The company stated that starting from June 18, it will operate through two business divisions: the video platform Rumble, and its cloud and AI infrastructure business Quake AI (formerly Northern Data). This restructuring was done following the acquisition of Northern Data, with Rumble currently holding approximately 85.2% of the outstanding shares of this German AI and high-performance computing infrastructure provider. Northern Data recently raised its revenue forecast for 2026 by about 30%, expecting revenue to reach 170 million to 190 million, higher than the previous estimate of 130 million to 150 million. Its GPU utilization reached around 85% in March 2026.