The State Administration for Market Regulation seeks public opinions on the "Ten Rules for Regulating Subsidies by Food Delivery Platforms."
The Anti-Monopoly and Anti-Unfair Competition Office of the State Council has conducted a survey and evaluation of the market competition situation in the food delivery industry and found that food delivery platforms in China are taking advantage of capital superiority to seize market share, coercing operators within the platform to participate in subsidies, and causing irrational competition within the industry. It is urgent to regulate the subsidy behavior of food delivery platforms, guide them to operate in compliance with laws and regulations, and promote fair competition.
In order to regulate the subsidy behavior of food delivery platforms, the State Administration for Market Regulation has drafted the "Ten Rules for Regulating Subsidies on Food Delivery Platforms (Consultation Draft)" based on the Anti-Monopoly Law of the People's Republic of China, the Anti-Unfair Competition Law of the People's Republic of China, the Price Law of the People's Republic of China, the E-Commerce Law of the People's Republic of China, and the Food Safety Law of the People's Republic of China, among other laws and regulations. The consultation draft will be open for feedback from now until July 17.
The consultation draft includes four main aspects: first, it clarifies the overall principles, stating that long-term, large subsidies should not be used to exclude or restrict market competition or disrupt the market competition order; second, it specifies requirements such as prohibiting platform operators from participating in subsidy activities or bearing subsidy costs, as well as not using capital advantages to monopolize or engage in unfair competition, or selling goods below cost; third, it outlines supervision measures, requiring the disclosure of subsidy activities before and after implementation, specifying the main information to be disclosed and accepting social supervision; fourth, it specifies legal risks, informing food delivery platforms of the relevant legal provisions they must comply with and the legal consequences of illegal subsidy activities.
Next, the State Administration for Market Regulation will further revise and finalize the consultation draft based on feedback from various parties in order to regulate subsidy behavior on food delivery platforms, promote a market order of high quality and fair competition, and drive industry innovation and healthy development.
This article is sourced from the official website of the State Administration for Market Regulation; adapted by GMTEight Editor: Chen Xiaoyi.
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