CINNO Research: Global LCD TV panel supply and demand ratio remains weak balance in June with size segment prices diverging.

According to the latest statistics from CINNO Research, in June 2026, the global LCD TV panel supply and demand relationship overall maintained a weak balance, with panel prices continuing to remain stable, but structural differentiation in the size end market further intensified. In terms of size and price performance, the prices of small size panels continue to face downward pressure. Among them, the prices of mainstream 32" and 43" panels fell by $0.5 and $1 respectively compared to May, with corresponding prices in June being $34 and $66, respectively; mainstream 50" to 100" panel prices tended to stabilize, at $90, $116, $171, $224, $293, and $425, respectively. In terms of the future market, the panel market may mainly trend sideways in the short term, with the possibility of further widening of size price differentials. The extent of future panel price differentiation will continue to depend on the progress of brand inventory clearance and changes in the overall supply and demand situation in the industry. Zhou Hua, Chief Analyst at CINNO Research, said, "Entering June, as the pre-promotion stocking for 618 sales event concludes, terminal brands enter the inventory digestion stage, leading to a continued contraction in demand in the short term for the LCD TV panel industry. Currently, the market supply and demand overall remains in a weak balance, with panel prices staying stable overall, but structural differentiation in sizes intensifying. It is expected that small size panel prices will first come under downward pressure, while medium and large size panel prices are expected to stabilize." In June, the global LCD TV panel market supply and demand remains weakly balanced, with brand inventory clearance beginning, structural differentiation in sizes intensifying, small size prices falling under pressure, and medium and large size prices remaining stable. Looking ahead to the second half of the year, although shipment volumes in the third quarter are expected to modestly rise under the influence of seasonal stocking, the overall soft demand, inventory clearance pressure, and the expectation of price stability followed by decline are likely to result in a slight year-on-year contraction in shipment volumes in the second half of the year. The convergence of price structures after differentiation will still depend on the pace of brand inventory clearance and marginal adjustments in supply and demand patterns. From the demand side, after the end of the 618 sales event stocking period, TV brands are adopting a more conservative panel purchasing strategy and gradually beginning inventory clearance, leading to a continued cooling in short-term demand. Influenced by the long-term trend of consumer demand for larger screens, the demand performance for different sizes is noticeably different: small size panel inventories are high, demand is weak, and prices lack support; medium and large size panel demand is relatively strong, and prices remain stable. Therefore, it is expected that in June, the prices of 32" and 43" small size LCD TV panels will first decline, while the prices of 50" and larger medium and large size panels may remain stable. From the supply side, according to CINNO Research data, the average capacity utilization rate of global LCD TV high-generation lines in April and May is expected to remain at a high level of 85%. As we enter June, short-term demand is declining, and prices for some small size panels have already started to loosen, putting overall downward pressure on panel prices. In order to balance future supply and demand and slow the decline, some top panel manufacturers may consider stage-wise production cuts to stabilize prices. However, from a profitability perspective, in the first quarter, major panel manufacturers saw year-on-year revenue growth, and in the second quarter, the average panel price rose slightly month-on-month. The current price level may keep operational pressures within a manageable range, with a weak urgency for significant production cuts. It is expected that the average capacity utilization rate of high-generation lines will remain above 80%, and panel prices may trade sideways in the short term. Looking ahead to the second half of the year, with a reinforced inventory control by brands and the expectation of price stability followed by decline, the extent of stocking efforts may be restrained. Against the backdrop of overall demand contraction, it is expected that shipment volumes in the first half of the year will remain flat or slightly increase year-on-year, while shipment volumes in the second half of the year may see a slight year-on-year contraction.