New stock on its first day | Liuliu Mei (06658) debuts with a 117.99% opening surge in morning trading. The company ranks first in retail sales in China's fruit snack industry.

The stock of Liumei (06658) was listed for the first time, with each share priced at HK$43.58, issuing a total of 11.4641 million shares, with 100 shares per lot, resulting in a net amount of approximately HK$440 million. As of the drafting of this article, the stock has risen by 117.99% to HK$95, with a trading volume of HK$254 million. The prospectus shows that Liumei is a fruit snack company specializing in green plum products. Under the product development strategy centered around plums, the company has created a diversified green plum product matrix, ranging from classic series using traditional techniques to products with various flavors to meet different taste preferences. Since the launch of the classic brand "Liumei" in 2001, the company has been committed to deepening its technical expertise in the green plum product industry and exploring the culinary potential of green plum sourness. According to Frost & Sullivan data, by 2024, the company ranks first in the retail sales of fruit snacks in China with a market share of 4.9%. The company's plum jelly, launched in 2019, has quickly captured the attention of consumer groups. By 2024, the company ranks first in the natural ingredient jelly industry in China (by retail sales) with a market share of 45.7%.