HK Stock Market Move | BUD APAC (01876) rose more than 4% in the afternoon, the World Cup officially began in the United States, Canada, and Mexico, and Anheuser-Busch InBev renewed its cooperation agreement with FIFA.

BUD APAC (01876) rose more than 4% in the afternoon, reaching a 4.58% increase as of the time of writing, at HK$7.31, with a trading volume of HK$161 million. On the news front, the 2018 World Cup in the United States, Canada, and Mexico officially kicked off on June 11th. Two days before the opening of the 2026 World Cup, AB InBev and FIFA announced an extension of their partnership, with AB InBev remaining the official beer sponsor of the FIFA World Cup until 2030. Public information shows that BUD APAC is a subsidiary of AB InBev in the Asia-Pacific region. BOCOM INTL previously released a research report stating that BUD APAC's performance in the first quarter exceeded market expectations, with sales returning to positive growth. Looking ahead to 2026, management has clearly stated that stabilizing sales in China is a top priority, with channel expansion and product innovation strategies showing initial success. Coupled with sports event marketing such as the World Cup, although short-term investment may impact profits, it lays the foundation for long-term growth.