Li-Ning (02331) brand has reached a long-term cooperation agreement with the Curry brand, jointly opening up new possibilities in the global sports field.

On June 2nd, the LI NING (02331) brand officially announced a long-term cooperation with four-time NBA champion, two-time NBA Most Valuable Player, Olympic gold medalist, and American basketball player Stephen Curry and his brand, Curry Brand. The two parties will base their cooperation on brand building, focusing on the development of professional sports equipment in multiple categories, promoting sports culture, and connecting with the younger generation of athletes, to explore more possibilities for the global development of the LI NING and Curry Brand. LI NING is a Chinese professional sports brand founded by the world-renowned Olympic gymnastics champion LI NING in 1990, with a unique athlete gene. Stephen Curry, as one of the most globally influential athletes of our time, has redefined modern basketball in a creative way, inspiring the new generation of athletes with his continuous breakthroughs and innovations. This cooperation is based on the spiritual resonance between LI NING and Stephen Curry, as well as the high alignment of vision and values between the two brands. "I hope that the Curry Brand can become a brand that deeply cultivates and promotes the development of the sports industry, and truly impacts global athletes in the future," Curry said. "This is also why I am excited about this cooperation with LI NING. LI NING is a brand founded by an athlete, and we both believe that sports can change lives and inspire the next generation. I have felt this in our interactions and in my actual experiences with their products. LI NING has top-notch product quality and innovation, which gives me confidence in our future collaboration in basketball, golf, and sports lifestyle. This partnership means that the Curry Brand can move forward hand in hand with a partner who truly understands and shares our standards and visions." The research and innovation strength, as well as the professional product capabilities of the LI NING brand, are also important factors in the cooperation between the two parties. Curry highly appreciates this, "The quality, comfort, and performance of LI NING basketball shoes have left a deep impression on me. It helps me have confidence on the court and assures me that LI NING can support the Curry Brand in its pursuit of innovation and design." LI NING's founder and Chairman LI NING said, "Sports have the power to ignite passion and continuously inspire generations of young people to break through themselves and unleash their potential. LI NING and Stephen Curry share the same understanding and pursuit of sports. This cooperation reflects both parties' commitment to professionalism, innovation, and the attention and commitment to the new generation of athletes. We look forward to this opportunity to continuously break through and create new possibilities in the global sports field." In the future, the two parties will work together to promote the global development of the LI NING and Curry Brand, starting with basketball and golf, covering diverse sports scenes, and continuously inspiring the new generation of athletes with innovative products, diverse cultural content, and unique sports experiences, allowing more people to break through themselves and achieve their dreams through sports. Breakthrough and rise, everything is possible!