Tmall Supermarket officially launched in Hong Kong, allowing consumers to enjoy "next-day delivery" service.

On June 1st, Alibaba's Taobao Hong Kong site announced that Tmall Supermarket has entered the Hong Kong market. Hong Kong consumers purchasing goods from the Tmall Supermarket will be able to enjoy "Next-Day Delivery" service. Orders completed with payment before 4 pm will be delivered the next day; orders placed after 4 pm will be delivered the day after, reducing the cross-border delivery time. It is said that Tmall Supermarket's entry into Hong Kong this time is one of the innovative services introduced by Taobao in the Hong Kong region during this year's 618 period, signaling that Taobao will accelerate its global expansion. Ding Zhencai, the General Manager of Taobao Hong Kong site, introduced that the first batch of listed products exceeded 80,000 items, covering various categories such as food snacks, household cleaning products, pet supplies, and baby products. According to the plan, the number of self-pick-up points in Hong Kong will increase by 40% on the existing approximately 1,200 points by the end of the year, and unmanned self-pick-up points and self-service pick-up modes will be introduced. To celebrate this milestone, Taobao Hong Kong site will launch the "Tmall Supermarket Mobile Experience Car" touring event across Hong Kong from June 5th to 18th, bringing over 100,000 diverse products into Hong Kong's communities. In addition, the fashion category "HK Returns" on Taobao Hong Kong site will also be launched in early June. Hong Kong consumers do not need to send the goods back to the mainland after the merchant confirms the return. They only need to make an appointment for local express service pick-up or apply for home pick-up, making the return process easier. Ye Tian, General Manager of Tmall Taobao's Overseas Business Unit, stated that there are over 200 markets worldwide where high-quality mainland goods can be purchased through Taobao. In April last year, Taobao APP ranked first in downloads in 16 overseas markets, and through the localization experience building efforts in various markets over the past few years, the business scale of Taobao's overseas market has achieved a doubling growth milestone. These achievements confirm that the demand from global users for the most innovative and unique mainland goods through Taobao is still steadily growing.