HK Stock Market Move | Tongshifu (00664) rose nearly 12% in early trading, and the "The Mortal Cultivation Legend" series peripherals went public with sales exceeding 22 million in 3 hours.

TONGSHIFU (00664) rose nearly 12% in early trading, reaching 10.05% by the time of writing, at HK$22.12, with a turnover of HK$10.67 million. On the news front, on the evening of May 27th, TONGSHIFU founder Yu Guang announced on social media that the series of peripheral sales in cooperation with "The Cultivation Legend of Mortals" had sold 22 million in 3 hours. According to the 2025 annual anime market analysis report, "The Cultivation Legend of Mortals" ranked first in domestic animation with a total of 2.614 billion plays throughout the year, becoming one of the most influential works of the year. The founder had previously released a research report stating that TONGSHIFU, relying on original design and ancient craftsmanship, has extended its product range from high-priced collections to affordable consumer goods. The company has accelerated its offline channel layout, emulating Xiaomi's approach to building a "Tongshifu Fans" user community, creating stickiness, and expected to continue breaking through boundaries to reach more target consumer groups. Building on this foundation, the company has also extended its product boundaries by leveraging the ancient craftsmanship system to develop materials, expanding into fine sub-brands of gold, silver, and plastic creative products, opening up long-term growth opportunities.