Consumer protection is silent, love is at your fingertips: CBHB builds a "warm-hearted bridge" for financial services for the disabled.
Consumer rights protection is silent, love is at your fingertips: Bohai Bank builds a "heart-warming bridge" for disabled people in financial services.
When mobile banking and facial recognition payments become the norm of daily life, one group is often easily overlooked - those who are deaf, unable to speak, or have difficulty with movement - disabled individuals. Walking into a bank for them often means a much higher psychological threshold and communication cost than for regular people.
However, around the National Investor Protection Day this year, China Bohai Bank (CBHB) handed in a special answer using the simplest pen and paper and the warmest sign language: notes filled with words, sign language videos interpreting rights word by word, on-site loan processing for disabled entrepreneurs... The warmth of finance is never limited by words.
Silent communication, heartfelt notes conveying service warmth
In CBHB's Wanshixin Village Branch in Tianjin, there was a scene that touched everyone present.
An elderly deaf-mute person walked shakily into the branch, looking confused. The branch manager, Huang Chunyan, did not hesitate, handed over a pen and paper, and initiated a "silent dialogue."
Deposit amount, term, interest rate... the teller and hall service personnel cooperated to write down every core information word by word, confirming repeatedly. On the small note paper, not only numbers and procedures were densely written, but also the heavy responsibility towards the customer. After the transaction was completed, the elderly person slowly raised a thumbs up, showing gratitude beyond words.
Similarly, in the Huannan Square Branch in Dalian, a deaf-mute lady appeared embarrassed and at a loss. The branch manager quickly found a pen and paper, neatly wrote down: "Hello, how can I help you?" These few words instantly dispelled her helplessness. Such scenes have become commonplace in CBHB branches, where a note breaks the barrier and conveys fairness and warmth in financial services.
Sign language education, standard gestures interpret eight rights
Eight basic rights of financial consumers - property security rights, right to information, right to choose autonomously, right to fair transactions, right to seek compensation according to law, right to education, right to respect, right to information security. For the hearing-impaired individuals, these legal terms are like gibberish. If the right to information cannot be "seen," it is virtually non-existent.
During the National Investor Protection Day this year, CBHB decided to do a "simple" but necessary thing: invite professional sign language teachers to shoot videos interpreting the eight rights in sign language one by one. In front of the camera, the teacher slowed down the movements, coordinated with subtitles and facial expressions, ensuring that each gesture was clear and understandable. After the video was released on CBHB's official video platform, it quickly spread among the hearing-impaired community. Some hearing-impaired netizens commented: "For the first time, financial knowledge feels relevant to me, not just someone else's business."
This short video, just a few minutes long, was backed by CBHB's deep consideration for "barrier-free financial services": the protection of rights cannot just be empty slogans, it must be translated into a language accessible for disabled groups. Moreover, CBHB has also incorporated sign language services into frontline staff training, providing sign language communication guides in multiple branches, extending the visibility of "visible rights" from online to the counters.
Financial empowerment to safeguard life and dreams
Beyond warmth, CBHB injects professional energy into the cause of disabled people.
In Zhengzhou, the bank partnered with the local association for the disabled to carry out the "Wenbo Empowerment Public Welfare, Financial Assistance for Good Deeds" campaign. Volunteers delivered rice, flour, and cooking oil, as well as prepared anti-fraud consumer protection lectures, helping disabled friends build a solid line of defense for their financial security. In Yancheng, the bank collaborated with the street disabled federation, home for the disabled, and community grid office to hold a themed event "Government and Bank Jointly Build Anti-fraud Wall, Disabled and Healthy Together Protect Money Bags," using common examples to explain telecom fraud and techniques for identifying bank card fraud.
For disabled individuals with entrepreneurial dreams, CBHB actively responds to the national call by providing customized financial support for eligible entrepreneurs, optimizing service processes, allowing determined individuals with disabilities to possess the capital to live a fulfilling life. From safeguarding "wallets" to fostering "entrepreneurial dreams," from notes to sign language videos, the financial escort has never been absent.
From one-on-one note communication at the counter to the popularization of rights through sign language short videos; from improving barrier-free facilities to providing full-on-site services - CBHB acts on its original intention of "financial services for the people." A simple note paper may seem plain, but it flows with the most sincere warmth in every stroke.
In the future, CBHB will continue to optimize the barrier-free financial experience with sharper insights and utmost services, providing a reliable golden "umbrella of protection" for the disabled community. Under the financial sunshine of the new era, let every life blossom equally and proudly.
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