HK Stock Market Move | MAO GEPING (01318) rose more than 7% during trading yesterday. Li Jiaqi started pre-selling for 618 last night. The company's growth visibility this year remains steady.

MAO GEPING (01318) rose more than 7% during the trading session, and as of the time of writing, it was up 6.6% at HK$61.35 with a turnover of HK$332 million. On the news front, the 618 shopping festival has arrived this year, and the Douyin channel was officially launched on May 15. It is reported that the Douyin 618 promotion is expected to last for more than a month, closing on June 18; on the Tmall platform, top anchor Li Jiaqi started the beauty festival sales on the evening of May 21, including well-known domestic brands like MAO GEPING in deep cooperation, and the first hour of live streaming saw a double-digit growth in GMV pre-sales. A previous report from J.P. Morgan pointed out that the company's growth visibility this year is steady, with a strong performance in the first quarter, mainly benefiting from its best position in experiential consumption trends, clear roadmap for store network expansion, and increased brand awareness. The bank roughly maintains its earnings forecast for MAO GEPING in 2026 and 2027, considering it as the top pick in the Chinese beauty sector.