HK Stock Market Move | Beer stocks are rising against the market trend. With the peak season for beer consumption and the World Cup approaching, institutions predict that consumption will likely rebound this year.

Beer stocks rose against the market. As of the time of writing, CHINA RES BEER (00291) rose by 2.39% to HK$26.58; BUD APAC (01876) rose by 2.29% to HK$7.24; TSINGTAO BREW (00168) rose by 1.38% to HK$51.38. On the news front, recently, China Central Television (CCTV) and the International Football Federation jointly announced that they have reached a consensus on cooperation for the new cycle of the FIFA World Cup rights. It is reported that the 2026 FIFA World Cup will be jointly hosted by the United States, Canada, and Mexico from June 12 to July 20 in Beijing time. Guotou Securities believes that this World Cup will have a larger scale of competition and will take place during the peak summer season for beer consumption, which will have a better effect on promoting overall beer consumption compared to the previous World Cup. Coupled with the low base of beer consumption in the food and beverage sector caused by the "alcohol ban" policy in the same period last year, it is expected that beer consumption will recover during this peak season this year.