Prepare for the "618" big promotion! Apple Inc. (AAPL.US) has lowered the prices of some iPhone 17 models in the Chinese market.

As the "618" shopping festival approaches, Apple Inc. (AAPL.US) has begun to lower the prices of some iPhone 17 models in the Chinese market to stimulate sales and enhance market competitiveness. According to information displayed on e-commerce platforms, the prices of some iPhone 17 Pro models have been reduced by 1000 Chinese Yuan. Currently, major e-commerce platforms including JD.com, Inc. Sponsored ADR Class A (JD.US), Alibaba Group Holding Limited Sponsored ADR (BABA.US), and Taobao under Alibaba Group have all displayed relevant discounts. It is reported that after stacking trade-in subsidies and other promotional activities, the lowest selling price of iPhone 17 Pro has dropped to 6999 Chinese Yuan. The base version of iPhone 17 has also seen price reductions. In addition to Apple Inc., the Chinese smartphone market has recently seen a new round of price competition. Brands including Huawei, Xiaomi, and others have also introduced price discounts on some of their models simultaneously. Analysts point out that the "618" shopping festival has become an important sales point for smartphone manufacturers, and the intensifying competition in the Chinese market has forced major brands to compete for consumers through price discounts. Additionally, China has previously launched a national subsidy policy for trading in old phones for new ones. In some cases, consumers can enjoy a subsidy of up to 15% when purchasing a new phone, with the maximum subsidy amount being 500 Chinese Yuan. Affected by this news, Apple Inc.'s stock price rose by approximately 0.81% at midday on Friday, reaching a new all-time high.