People's Daily comments on BEKE-W (02423) guarding gold: looking forward to more exploration of "investing in people"

On May 12, the "People's Daily Comment" WeChat public account published a commentary titled "Platform To The Far, to be in 'Win-Win'", mentioning the "Health Home Shell Guardian Gold" project of BEKE-W(02423) platform. The commentary believes that sharing the dividends of development in a visible way with frontline workers, similar innovations, and heartwarming measures continue to emerge, not only enhancing the sense of belonging of workers but also stimulating new dynamics for platform economic development, promoting the formation of a virtuous cycle of multi-party win-win situation. The article stated that the healthy development of the platform economy is based on the overall prosperity of the entire ecosystem, not on platform enterprises "winning alone". Platform enterprises, operators within the platform, and workers are all in a mutually beneficial relationship where achieving "platform making money, businesses making profits, and workers being stable" will truly help the platform economy break away from narrow waters and sail into the vast and boundless new blue ocean. The article by People's Daily mentioned that cooperative development awaits further exploration of "investing in people". Recently, the co-founders of the residential service platform company BEKE-W(02423) donated stocks to set up the "Health Home Shell Guardian Gold" fund, with an initial funding of approximately 840 million yuan, to provide health, accident, family assistance, and children's education benefits for about 500,000 service providers. The project details were announced half a month ago, with 20 service providers each receiving 20,000 yuan in critical illness benefits; one service provider received a total of 160,000 yuan in "home warmth assistance" and "children's education funds". Public information shows that the "Health Home Shell Guardian Gold" fund was jointly established by the co-founders and chairman and CEO of BEKE-W(02423), Peng Yongdong, and co-founder Shan Yigang. On April 17, 2025, and February 24, 2026, the co-founders of Shell, Peng Yongdong, and Shan Yigang announced a donation of 19 million shares to provide medical insurance and children's education support for residential industry service providers and their families, and to support graduating students. Since the application opened on April 23, 21 service providers have received a total of 560,000 yuan in guardian funds. The full text of the commentary article is as follows: Regarding platform enterprises and the platform economy, a few statistics are impressive. In the first quarter of this year, China's express delivery business accumulated 47.73 billion packages, an increase of 5.8% year-on-year. A developed logistics network and convenient online shopping support the world's largest online retail market, reflecting the position and role of the platform economy in the overall economic and social development. Data shows that China's platform economy market size exceeded 25 trillion yuan by 2024. Platform enterprises are an important "reservoir" for employment, with significant direct and indirect employment effects. The number of riders on a certain food delivery platform has grown by nearly 20% annually, surpassing 7 million people. A certain short video platform will create more than 64 million job opportunities by 2024. Not only in the domestic market, but also enthusiastic overseas platform enterprises are helping to increase the scale of Chinese people working and starting businesses abroad. Expanding consumption and stabilizing employment, platform enterprises have great potential. But at the same time, some issues cannot be ignored. For example, some platform enterprises get caught in a spiral of "internal competition", engaging in price wars to grab existing users, resulting in imbalanced profit distribution in the industry chain and squeezing the survival space of small and medium-sized businesses. Similarly, a few platforms have a tendency towards "efficiency over care", with insufficient protection of the rights and interests of platform workers. With this background, one can accurately understand the requirement in this year's Government Work Report to "promote mutually beneficial development among platform enterprises, operators within platforms, and workers". From issuing the "Guiding Opinions on Safeguarding the Labor Rights of Workers in New Forms of Employment" in 2021, to the recently promulgated "Opinions on Strengthening the Management of Services for New Employment Groups" by the General Office of the CPC Central Committee and the State Council, and the "Measures for Supervision and Management of Rules for Online Trading Platforms" requiring platforms not to force or indirectly force platform operators to bear responsibilities such as refunds without returns, the consistent goal is to urge internet platform enterprises to fulfill their responsibilities, legally protect the legitimate rights and interests of platform operators and workers, and enhance the dynamic and vitality of high-quality development of the platform economy. "A small river without water will cause a big river to dry up." The healthy development of the platform economy is based on the overall prosperity of the entire ecosystem, not on platform enterprises "winning alone". Platform enterprises, operators within the platform, and workers are in a symbiotic relationship, where achieving a multi-party win-win situation of "platform making money, businesses making profits, and workers being stable" is essential for the platform economy to break away from narrow waters and sail into the vast new ocean. Mutual development tests the wisdom of institutional design. Charging commissions to platform operators constitutes the basic source of platform income, but how to solve problems such as diverse and opaque charging methods? The "Regulations on Price Behavior of Internet Platforms" clearly defines the compliance boundaries of price behavior and the autonomous pricing rights of operators. How to ensure a solid bottom line for delivery riders and others who are vulnerable to accidents? Occupational injury protection for new forms of employment now covers 27 million people. The more perfect and effective the system, the more it helps solve the interests of multiple subjects, achieving a balance and maximization of development and well-being for all parties. Mutual development awaits more exploration of "investment in people". Recently, the co-founders of the residential service platform company Shell donated stocks to set up the "Health Home Shell Guardian Gold" fund, with an initial funding of approximately 840 million yuan, providing health, accident, family assistance, and children's education benefits for about 500,000 service providers in the industry. The project details have been announced for half a month, with 20 service providers each receiving 20,000 yuan in critical illness benefits; one service provider received a total of 160,000 yuan in "home warmth assistance" and "children's education funds". By sharing the benefits of development with frontline workers in a visible way, similar innovations and heartwarming measures continue to emerge, not only enhancing the sense of belonging of workers but also stimulating new dynamics for the development of the platform economy, promoting the formation of a virtuous cycle of mutual benefit. Putting human needs and development in a more prominent position, "investing in people" contributes to the survival, development, and competitiveness of enterprises, as well as the enthusiasm, initiative, and creativity of society as a whole. The prosperity of individual small businesses contributes to the growth and strength of platforms; the prosperity of all entities contributes to the steady growth of the Chinese economy. Many times, eliminating the "worries of growth" and resolving development conflicts lies in understanding the dialectical approach between small and large, and using the key of "win-win" effectively.