HK Stock Market Move | CHICMAX (02145) rose by over 4%, driven by synergy between multiple brands for high-quality development. Institutions are optimistic about the company's growth potential.

CHICMAX (02145) rose more than 4%, as of the press release, it rose 4.42% to HKD 53.15, with a turnover of HKD 28.113 million. On the news side, Zhongtai believes that CHICMAX, with Hanshu as its core, has achieved multi-brand, multi-category, and full-channel coverage, empowering development with platform operation capabilities. The bank believes that in the short term, the relay of new products from Hanshu and rapid growth on one page are expected to drive continuous optimization of the group's profit structure. In the medium to long term, the company's growth logic is shifting from a single super brand-dominated single-core model to a multi-brand matrix-supported overall growth system. After surpassing the mark of a billion-dollar beauty group, it is expected to continue to open up larger growth space. The founder previously mentioned that Hanshu's current operating data is gradually recovering and repairing, paying attention to the growth recovery resilience of Hanshu; at the same time, the acceleration of the new brand matrix deployment, focusing on the effectiveness of brand ladder expansion.