With the first value inquiry in China's luxury car brands, it leads domestic luxury brands towards global expansion.

Recently, the only independent third-party brand valuation and strategic consulting agency in the world, Brand Finance, released the "Top 100 Global Automobile Brand Values in 2026". The brand value of WENJIE, owned by Chongqing Sokon Industry Group Stock (09927), ranked first among luxury automobile brands in China, becoming the only Chinese brand in the top 10 global luxury automobile brands. According to the Brand Finance "Top 100 Global Automobile Brand Values" list, which is regarded as a benchmark for brand valuation in the global automotive field, there were as many as 24 Chinese brands selected in this list, including WENJIE, BYD Company Limited, Geely, and LiXiang. Among them, WENJIE, with a brand value of $3.448 billion, secured the top spot in the Chinese luxury brand ranking and set a new record for Chinese automobile brands in the global luxury arena. Brand Finance is the only independent third-party brand valuation agency globally, and the core developer of two major international standards, ISO 10668 and ISO 20671. It is the only brand valuation agency that has obtained both standard certifications and enjoys a high reputation and status globally. Brand Finance calculates the value of brands in its ranking using the royalty rate method, with key indicators including financial performance, market influence, and consumer loyalty, comprehensively evaluating brand value. In fact, the creation of high-end brands is not achieved overnight, and currently there is no brand in the high-end new energy sector that has an absolute leading advantage like in the era of fuel vehicles. For WENJIE to achieve such results, on one hand, there is continuous high-intensity investment in research and development, with product quality as the foundation of the brand. On the other hand, there is continuous investment in brand building, enhancing user awareness through operations, user service, and improving user experience, letting word of mouth speak for the brand. High-intensity investment in research and development, strengthening the brand foundation. Technology and innovation are the core of product quality, and Chongqing Sokon Industry Group Stock has always attached great importance to research and development. In 2025, Chongqing Sokon Industry Group Stock invested a high amount of $12.51 billion in research and development, a year-on-year increase of 77.4%, achieving a compound growth over the past three years. The high level of investment has driven the implementation of a series of core technologies such as the Magic Cube Technology Platform 2.0, Super Extended Range, and Intelligent Safety. All models of WENJIE are based on the research and development achievements of Chongqing Sokon Industry Group Stock, and multiple advanced technologies have been mass-produced on all models. Safety is the greatest luxury, and this is one of the most prominent aspects of WENJIE's brand value, mainly reflected in the intelligent safety at the software level and the high-intensity mechanical quality at the hardware level. In the field of intelligent safety, WENJIE is industry-leading, pioneering the intelligent safety system of "defining safety by scenario", with multiple leading technologies implemented in nine areas including active safety, passive safety, and health safety. Meanwhile, in terms of mechanical quality, Chongqing Sokon Industry Group Stock has three super factories and more than 5,000 Siasun Robot & Automation units, enabling flexible, transparent, automated, interconnected, and intelligent production. In terms of achievements, the company's models have received multiple safety awards from professional organizations. For example, in March of this year, WENJIE M7 received the C-NCAP (2024 version) super five-star safety certification with a comprehensive score rate of 95%, becoming the model with the highest score in the C-NCAP (2024 version). The Jelanglu "2025 New Energy Automobile Product Quality Study" report shows that WENJIE brand won the first place in the 2025 New Energy Automobile Product Quality Brand List; in the medium and large SUV market, WENJIE M9, WENJIE M8, and WENJIE M7 swept the top three spots in the product quality list. Continuous brand building, letting word of mouth speak for the brand. As mentioned earlier, the creation of high-end brands is not achieved overnight. WENJIE adheres to a long-term strategy that ties brand building closely with users, mainly maintained and upgraded through two aspects: enhancing the driving experience for users through intelligent driving capabilities, and improving the full-cycle after-sales service experience for users through user-centric development. In terms of driving experience, in the field of intelligent driving, according to the WENJIE Automobile March 2026 Travel Report, WENJIE added 500 million kilometers of assisted driving mileage in March, with 754,000 active users of assisted driving, accounting for 89.9% of active users, meaning that assisted driving has become the default option for users' daily commutes and long-distance travel. As of now, WENJIE automobiles have accumulated 6.63 billion kilometers of assisted driving mileage. In terms of after-sales service experience, there are currently 380 operating user centers, covering 218 cities nationwide, achieving full coverage of all cities at the third tier and above. By the end of 2025, its smart service system had provided 312,000 instances of proactive service, saving users 495,000 hours of maintenance time, and the service quality was highly recognized by users. The development in these two dimensions has brought strong branding support to WENJIE, allowing it to maintain its position at the forefront of high-end new energy automobile brands. In terms of data, in 2025, the WENJIE M9 sold over 110,000 vehicles for the whole year, retaining the sales champion among the 500,000 RMB level models. The WENJIE M8 sold over 150,000 vehicles for the whole year, holding the sales champion position among 400,000 RMB level models since its launch in April. The WENJIE M7 sold more than 110,000 vehicles for the entire year, with the new model launched in September becoming the sales champion among the 300,000 RMB level models in the first quarter. More importantly, WENJIE has gradually gained national recognition from grassroots word of mouth. WENJIE M9 was able to enter the Chinese National Museum, becoming the only new energy vehicle selected for the "Fourteenth Five-Year Plan" Achievement Exhibition of Chinese Manufacturing, indicating that WENJIE has firmly established itself as a leading high-end brand in China. In summary, WENJIE rightfully earned the title of the number one luxury automobile brand in China, maintaining its position at the forefront of high-end new energy automobile brands through the combination of "product quality + user word of mouth".