HK Stock Market Move | EAST BUY (01797) rose more than 5% in the closing session. Four major anchors resigned on the same day. The new management team continues to promote "decentralization".
East Selection (01797) surged more than 5% in the closing session, rising by 4.84% to HK$28.16 at the time of publication, with a trading volume of HK$243 million.
EAST BUY (01797) rose more than 5% in afternoon trading, rising 4.84% to HK$28.16 by the time of publication, with a turnover of HK$243 million.
On the news front, on April 25, four core anchors, Ming Ming, Tian Quan, Zhong Can, and Lin Lin, have recently confirmed their departure from EAST BUY, citing changes in the live broadcasting environment brought about by the new management. It is reported that since Sun Jin took office, EAST BUY has further "decentralized", mainly by expanding the anchor team and opening matrix accounts.
During the financial report conference call in January 2026, Yu Minhong mentioned the plan for Douyin, stating that EAST BUY will open more than 20 different matrix accounts, with 3 anchors per account, expanding the existing 27-person anchor team to 60 people. Sun Jin also stated in response to the decline in online viewers in the live room of EAST BUY's main Douyin account that the addition of matrix accounts has brought about certain diversion, but overall traffic conversion is improving.
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HK Stock Market Move | YIHAI INTL (01579) surged more than 3% at the close, with a clear business strategy for the year and an expected 30% growth in overseas third-party business.
HK Stock Market Move | HAIXI PHARMA (02637) reached a new high this morning but fell back later in the afternoon, dropping more than 25% at one point. Prior to this, the stock price had doubled in the past month.
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