HK Stock Market Move | SA SA INT'L (00178) rose more than 6% at the close, mainland stores shifted to online channels, and full-year net profit surged to around HK$200 million.

SA SA INT'L (00178) rose more than 6% at the close, rising 5.13% to HK$0.82 as of the end of the writing, with a turnover of HK$113.97 million. On the news front, SA SA INT'L recently released its annual profit announcement, with the company expecting its net profit attributable to owners of the company for the financial year ending in March 2026 to rise to approximately HK$190 million to HK$205 million, representing a year-on-year increase of 147% to 166% compared to the previous year's HK$77 million. It is estimated that the company's profit for the second half of the year will be around HK$140 million to HK$155 million, with a significant acceleration in profit release. It is worth noting that SA SA INT'L has continuously reduced the number of offline stores in mainland China from 77 in the 2022 financial year and is expected to close all stores in the 2026 financial year; meanwhile, the online turnover in the mainland in the 2025 financial year still reached HK$418 million, accounting for 80.3% of local sales, indicating a clear shift in its sales focus to online channels in the mainland market.