NEWBORNTOWN (09911) Q1 innovative business growth 46.7% to 58.7%, AI empowerment drives orderly progress in short film business.

On April 22nd, NEWBORNTOWN (09911) released its unaudited operating data for the first quarter. The innovative business revenue is around RMB 2.45-2.65 billion, with a year-on-year growth of about 46.7%-58.7%, demonstrating strong development momentum. The announcement indicated that the high growth of the innovative business is mainly attributed to the rapid growth of the short drama business actively invested in under the AI drive. During the reporting period, the company's short drama business progressed in an orderly manner, while actively expanding into AI short dramas, leveraging AI technology to amplify content production capacity, enrich genre types, optimize production costs, and drive short dramas to become a new growth driver for the innovative business. Recently, with excellent content capabilities, deep overseas market recognition, and extensive global user reach, the company's short drama business officially joined Seedance 2.0 as one of the first cooperative platforms. At the same time, through joint operations with platforms like TikTok, the global influence of the company's short drama content has been further enhanced.