HK Stock Market Move | MARKETINGFORCE (02556) has risen by over 6% again. The AI application business continued to grow rapidly in the first quarter, with products and business models being comprehensively upgraded.

MARKETINGFORCE (02556) rose by over 6%, as of the time of writing, it has risen by 6.67% to HKD 43.2, with a turnover of HKD 5.52 billion. In terms of news, MARKETINGFORCE recently announced that in the first quarter of this year, the company's AI application business revenue increased by approximately 110.5% year-on-year; while precise marketing service gross revenue increased by approximately 0.9% year-on-year. In the first quarter, the company released the AI native operating system GenAIOS, AI-Agentforce intelligent body central platform 3.0, and KnowForce AI knowledge central platform, further strengthening the "full-scene AI employee matrix" and the product thickness of the AI-native application platform. At the same time, it steadily advances from the traditional subscription model to a diversified model of payment by effect and payment by call volume. Products like GEO and EVA have pioneered the implementation of a mixed charging method of "consumption + effect". Looking at the performance, MARKETINGFORCE's scene Token logic has begun to be realized. In terms of moat, the company has at least two advantages, and these two advantages together support the barrier of its scene Token capabilities. The first layer is data and models. The company has served over 210,000 corporate customers, covering 721 segments of industries. The second layer is commercial efficiency. By 2025, MARKETINGFORCEKA's customer base reached 1,609, with a year-on-year growth of 105.5%, and KA customer ACV increased by 60.6%. These high-value customers are not only a source of income, but also the best validation for the demand for scene Tokens.