Cosmo Lady (02298) has gained firm recognition of long-term value as Executive Director Wu Xiaoli increases holdings by 3.078 million shares.

COSMO LADY (02298) announced that Ms. Wu Xiaoli, an executive director of the company, purchased a total of 3.078 million ordinary shares of the company at an average price of approximately HK$0.366 per share on the market from April 13, 2026 to April 15, 2026, with a total investment of approximately HK$1.1265 million. This share purchase represents approximately 0.14% of the total issued share capital of the company as of the announcement date. COSMO LADY stated that Ms. Wu's recent increase in shareholding demonstrates her confidence in the company and its subsidiaries. It is worth noting that COSMO LADY has recently received strong support from major shareholders. From April 9, 2026, to April 9, 2026, Mr. Zhang Shengfeng, an executive director, purchased a total of 3.03 million ordinary shares of the company through his wholly-owned company, Xinfeng International Limited, at an average price of approximately HK$0.349 per share, with a total investment of approximately HK$1.06 million. In recent years, COSMO LADY has continued to advance its strategic transformation, with results gradually emerging. In 2025, the company recorded a profit of RMB 123 million, and its e-commerce GMV reached RMB 4.31 billion, an increase of 175% year-on-year. Currently, the company has formed a multi-brand synergy development pattern with the main brand COSMO LADY stabilizing the mass market, Ordifen holding the high-end market, Pure Cotton House focusing on the mid-range market, and overseas markets. While steadily developing its core business, COSMO LADY has been deeply cultivating its brand, products, and supply chain, actively seeking to break the long-standing "low-quality overpricing" dilemma in the Chinese lingerie market. The "Canadian Goose Down Warm Clothes Polar Champion Series" launched by COSMO LADY in partnership with FIL Group earlier combines science with fiber to create a lightweight locking warmth structure that is "light but not thin, warm but not bulky." During last year's "Double Dan" period, it led the company's warm clothing category to the top of the Douyin product rankings. On April 13, COSMO LADY and FIL formally signed a strategic cooperation agreement, directly taking both parties to a deeper level of cooperation beyond buying and selling. This strategic tie-up with FIL is a key step in building a "systematic barrier." It no longer relies on the short-term dividends of single popular items but establishes an innovative system that continuously produces high-quality, high-value products by controlling top-notch materials and deeply integrating research and development. The intensification of buying by major shareholders is not only a rational judgment on the value of their assets but also a strong endorsement of the development value of COSMO LADY. With the confidence of senior executives, the deepening of strategic initiatives, and the continuous strengthening of product barriers, the company is expected to further unleash growth expectations.