HK Stock Market Move | MARKETINGFORCE(02556) rose by over 12%, AI-driven company revenue growing rapidly, customer payment ability continues to strengthen.

MARKETINGFORCE (02556) rose by over 12%, rising by 12.08% up to the time of release, with a report of 35.44 Hong Kong dollars and a turnover of 1.29 billion Hong Kong dollars. On the news side, MARKETINGFORCE's 2025 annual financial report shows that the company achieved total revenue of 28.2 billion yuan, an increase of 80.8% year-on-year. This growth was mainly driven by the rapid penetration of the AI application business, with revenue of 14.9 billion yuan, an increase of 76.5% year-on-year. Adjusted net profit reached 1.5 billion yuan, an increase of 91.3% year-on-year. As of the end of 2025, the company had 1609 KA customers, an increase of 105.5% year-on-year, with a 60.6% increase in KA customer ACV (average contract value); the number of SMB customers reached 27,000, an increase of 3.0% year-on-year, with a 33.1% increase in ACV. Guotou Securities believes that MARKETINGFORCE is a leading Chinese AI+SaaS marketing and sales company. In the context of the accelerated penetration of AIAgent, the company further empowers core product scenarios such as marketing and sales. In the future, the company is expected to continue to strengthen its product strength through the "internal + external extension" strategy and expand overseas markets, forming a dual-drive between small and medium-sized enterprises and large customers, gradually benchmarking against overseas leaders such as HubSpot and Salesforce.