AI cannot overthrow F1! When AI anxiety and Middle East war shake the market, Liberty Formula One (FWONK.US) displays the "HALO premium" to its fullest.

date
14:58 02/04/2026
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GMT Eight
Analysts from Bank of America also pointed out that there is almost no possibility of the owners of the Formula One racing series being replaced by artificial intelligence, a halo that matches the extremely hot HALO investment theme in the current market.
During the current period of intense macroeconomic turbulence and facing significant and continuing uncertainty in the political environment of GEO Group Inc, the narrative of "artificial intelligence disrupting everything" continues to severely impact software stocks and even any public companies that could potentially be disrupted by AI alone. However, at this moment, Bank of America Corp, a Wall Street financial giant, has brought a reassuring message to long-term investors in F1, the owner of Liberty Formula One (FWONK.US) listed on the US stock market: "Under intense volatility, boredom is the most exciting thing (Boring is exciting)." The American Bank stock analysis team upgraded the stock rating of Liberty Formula One from "neutral" to "buy" on Wednesday, maintaining the target price of 105 US dollars unchanged - implying a potential upside of nearly 30% in the next 12 months, emphasizing the strong resilience of its integrated business and the predictability of its revenue growth trajectory. Analysts from Bank of America also pointed out that there is almost no possibility of the owner of F1, Liberty Formula One, being replaced by artificial intelligence. This aura matches the extremely hot HALO investment theme in the current market, and also highlights the HALO investment theme's resilience in the midst of the pessimistic narrative of "AI disrupting everything" and the ongoing political turmoil in the Middle East caused by GEO Group Inc. The core assets of Liberty Formula One include Formula 1, MotoGP, and certain minority equity investments, making the company essentially one of the listed vehicles of the commercial rights of F1 events, which are usually seen as the owners/controllers of F1. Liberty Formula One has two stock trading codes in the US market, meaning that the same asset corresponds to different categories of common stock, with the main difference being in voting rights, float, and liquidity, rather than the underlying business itself: code FWONA is Series A, with one voting right per share; code FWONK is Series C, with virtually no voting rights, but both correspond to the same underlying economic rights; and there is also a FWONB (Series B) trading on the OTC market, with ten voting rights per share. The "boring" Liberty Formula One, favored by Wall Street amid the political storm in the Middle East by GEO Group Inc "In the intense turbulence of the macroeconomic and tumultuous political environment of GEO Group Inc - boredom is the most exciting thing, therefore we believe that business models like Liberty Formula One, with highly durable operations and strong revenue visibility, should enjoy a stronger market premium," wrote the Bank of America analysts led by senior analyst Brent Navon in a report. "In addition, at a time when the entire media and entertainment ecosystem is facing concerns about AI disintermediation, we believe that live sports events, especially FWONK, are more resistant to these risks." Navon-led analyst team maintained the stock's target price at $105, implying a near 30% upside from last Friday's closing price. Among all Wall Street analysts covering the stock, the company currently receives 14 bullish ratings equivalent to "buy," 3 neutral ratings equivalent to "hold," and 0 bearish ratings equivalent to "sell." As shown in the figure above, the company's stock price has also deviated from the track recently - to some extent, the stock price of Liberty Formula One has also been affected by the Iran war, but compared to the US stock market overall and the Nasdaq 100 index tracking the world's hottest tech stocks, the pullback appears to be very small. Before the outbreak of the Iran war, the company's stock price was at $91.59, but after the US allied with Israel to carry out a series of bombings, its stock price fell in the context of cooling market risk appetite, following a global stock market decline. In addition, the company's fundamentals were also affected by the escalating political situation in the Middle East by GEO Group Inc, as the war prompted F1 to remove the Bahrain and Saudi Arabia races from the April schedule, resulting in a slight gap in revenue and schedule arrangements in the short term. But the recent pessimism surrounding the stock has significantly eased, and at the time of the Bank of America team's upgrade, Liberty Formula One is expected to record two consecutive weeks of counter-trend gains, while the Nasdaq 100 index has shown weekly declines on the candlestick chart for five consecutive weeks. The analysts at Bank of America also added that the recent Middle East conflict is only a one-time emotional disturbance factor and will not have a significant impact on the company's overall business value in the long term. "Trophy-level assets" + Head "HALO" Super Aura The Navon-led Bank of America analyst team stated that the predictable business model of Formula One racing could bring even more exciting things: being acquired by a giant. He said, F1 is a "trophy-level asset," and if put up for sale, it is sure to attract interest from many wealthy buyers. Significant acquisition interest has also been seen in the past. Media reports have linked the company with a potential acquisition by the Saudi Public Investment Fund (PIF) in 2023, considering an offer well above $20 billion. Analysts like Navon believe that if the company chooses to sell in the future, the PIF has "extremely strong financial capabilities" to acquire it. The Bank of America analyst team stated that TKO Group Holdings Inc., which owns the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), could also be another potential wealthy buyer. Bank of America expects that if Liberty Formula One were put up for sale, TKO Group would show at least some interest in making an offer, as the company has a strong position as an integrator in the sports and entertainment industry, and has shown strong interest in MotoGP in the past. "If/when FWONK becomes actionable, we believe that this asset will attract strong interest from strategic asset buyers and large financial buyers," the Bank of America analyst team stated. In addition, Liberty Formula One, flying high with the "HALO" aura, also has a strong premium for "resisting AI disruption." As the narrative of "AI disrupting everything" severely impacts revenue trajectories in sub-sectors leaning towards digital assets and light asset models, there is a growing preference among retail investors and highly leveraged hedge funds for companies with tangible production assets in the "old economy" sector that focus on asset entities and stable cash flows, especially entities like Liberty Formula One with irreplaceable global hot event assets. In recent reports, Wall Street analysts have suggested that companies with heavy asset-type tangible assets have significantly outperformed the global stock market, a key logic behind European stocks significantly outperforming US stocks. Global investors, including hedge funds and retail investors, are actively seeking safe havens to avoid the storm of selling caused by "AI disrupting everything," shifting their investment focus to heavy asset-intensive HALO (Heavy Assets, Low Obsolescence, i.e. focusing on heavy asset and low AI obsolescence risk) stock targets, which have a high weighting in Europe and a lean towards "light capital-type" stocks in the US. Another Wall Street financial giant, Goldman Sachs Group, Inc., described in a recent research report the "HALO effect" not as the commonplace "halo effect" in psychology, but referring to companies whose value primarily comes from high-replicable, long-lasting physical assets/core capacities/manufacturing networks/infrastructure, which investors believe are not easily replaceable or "technologically obsolete" by AI, and more likely to gain a "safe haven premium" in the face of increased AI anxiety. Goldman Sachs Group, Inc. defines these HALO-themed stocks as those assets that are not easily impacted by AI technological replacement, and the sales trading desk of Bank of America Corp has recently encouraged high-net-worth clients to actively allocate to these HALO stocks with premium properties under AI impact. Bank of America states that in the widespread concern of AI disruption in the media and entertainment ecosystem, live sports events, especially F1, are more defensive, which aligns with the company's fundamentals: official documents from Liberty Media show that the main revenue of F1 comes from event promotion, media rights, and sponsorships, with most contracts ranging from three years, 3 to 5 years, and 3 to 7 years, providing high revenue visibility compared to many business models that rely more on traffic distribution channels or SaaS software subscriptions based on seat numbers. Therefore, Bank of America believes that amid AI panic and macroeconomic fluctuations, assets like F1 events that are not easily replaced by algorithms and have stable cash flows should enjoy a premium for quality content/sports assets + "HALO valuation premium."