Every second should be enjoyable! Weilong officially announced that THE9 is the global brand spokesperson.

On April 2nd, China's leading enterprise in the spicy snacks industry, Weilong, officially announced that the THE9 group would become the global brand spokesperson. This in-depth collaboration is a further upgrade of Weilong's youth strategy and an important move to precisely target Generation Z and revitalize the brand, linking youthful energy with the classic spicy flavor to create new sparks. THE9 group consists of seven members: Ma Jiaqi, Ding Chengxin, Song Yaxuan, Liu Yaowen, Zhang Zhenyuan, Yan Haoxiang, and He Junlin. As representatives of the Z generation idols, they have become important symbols of spirit among young people with their youthful, sunny image and continuous professional improvement. Their vibrant youthfulness and wide-reaching influence perfectly align with Weilong's focus on the youth market and consistently meeting the emotional needs of young consumers. At the official announcement, Weilong also released a brand endorsement advertisement with the theme "Every second should be enjoyable." The advertisement features THE9 group members showcasing their energy and tearing open the packaging, enjoying the snacks, and expressing their emotions in one breath, maximizing the feeling of enjoyment. The advertisement quickly became a hot topic on social media platforms, proving THE9's strong fan appeal and Weilong's profound brand influence among young consumers. In addition to the online promotion, Weilong also conducted offline promotional activities simultaneously. The spokesperson images of THE9 group were displayed on iconic screens in seven core business districts in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Zhengzhou, and Hangzhou on the announcement day. Furthermore, 22 screens in 18 cities across the country will be launched successively, creating a visually stunning experience with the theme "Every second should be enjoyable." The combination of regional dialects and cultural elements with the "enjoyment" theme showcased on the screens further enhances the distinctiveness of Weilong's spicy attitude and youthful vitality nationwide. Simultaneously, Weilong launched the immersive "Weilong Global Brand Spokesperson Luo Sen Theme Store" in Chongqing, offering interactive spaces such as themed walls and fan photo zones to give back to fans with sincerity and exclusive treatment. The theme store attracted numerous fans and passersby to stop by, take photos, and spread the word, continuously igniting the offline endorsement fervor. To respond to consumer and fan enthusiasm, Weilong also introduced the "Hi-Eat Happy Package," featuring a variety of classic popular products such as small and large gluten, spicy spicy, kiss burns, mo yu shuang, and eating krebs, catering to diverse spicy flavor preferences and providing a more enjoyable eating experience. The launch of the "Hi-Eat Happy Package" immediately sparked a buying frenzy among young consumers, becoming a popular choice. The collaboration with THE9 group marks another important exploration for Weilong on its path to brand rejuvenation. In the future, Weilong will continue to focus on consumer needs, strengthen brand expression and product innovation, bridge the gap with young people, deepen emotional connections with consumers, and drive the brand to maintain vitality and growth momentum, becoming the preferred trendy spicy brand for the Z generation.