ELIFE Holdings (00223): Initiates AI Digital Supply Chain Strategic Cooperation with Yauo Supply Chain.
Easy Life Holdings (00223) announced that its subsidiary companies, Yinglian Jiahe Investment Holdings (Guangdong) Co., Ltd. and Shanghai Yauow Supply Chain Management Co., Ltd. signed a "Strategic Cooperation Framework Agreement" on March 31, 2026. This collaboration will achieve a deep integration of online brand marketing capabilities and offline practical fulfillment networks, jointly creating a smart and global digital supply chain ecosystem. It will enhance the group's core position in the industry ecosystem and create greater value for brand services.
ELIFE HLDGS (00223) announced that its subsidiary, Yinglian Jiahe Investment Holdings (Guangdong) Co., Ltd., and Shanghai Yauo Supply Chain Management Co., Ltd. (Yauo Supply Chain) signed a "Strategic Cooperation Framework Agreement" on March 31, 2026. This collaboration combines online brand marketing capabilities with offline fulfillment networks to create a smart and global digital supply chain ecosystem, enhancing the group's core position in the industry ecosystem and creating greater value for brands.
The two parties plan to leverage their respective advantages and implement a "Three-step" strategy of business synergy, joint operations, and capital integration in the following areas:
1. Phase One: System development and business synergy
The two parties will integrate their technical systems to achieve data exchange and intelligent decision-making. They will share channels and services in the domestic market and jointly research and plan expansion strategies for emerging markets in Central Asia (such as Kazakhstan, Uzbekistan) and Latin America (such as Mexico, Brazil).
2. Phase Two: Establishing joint ventures
After achieving results in the first phase, the two parties plan to jointly invest in establishing a joint venture focused on "AI + digital supply chain" business. The joint venture will focus on investing in Yauo Supply Chain's overseas warehouse operations and establish "AI smart overseas warehouses" in key hubs in Central Asia, Latin America, etc., implementing its "seven-in-one" (company registration, compliance, warehousing, logistics, marketing, display, after-sales) overseas service model.
3. Phase Three: Capital integration
Depending on the maturity of the joint venture's operations, deeper capital integration negotiations may be initiated in the future, with potential paths including strategic acquisitions of the joint venture or Yauo Supply Chain.
Reasons and benefits of entering into this agreement: 1. Building a strategic moat: By deeply integrating "AI technology" with the "physical supply chain network," constructing an intelligent supply chain collaboration network covering the domestic "first mile" and overseas "last mile," enhancing the group's core competitiveness. 2. Opening up a new growth curve: Efficiently entering the cross-border brand expansion track with a light asset model, developing blue ocean markets in Central Asia, Latin America, and tapping into the second growth curve. 3. Driving industry value upgrading: Achieving data-driven and visual management of the entire supply chain through intelligent systems, improving industry efficiency, and solidifying the group's core position in the industry ecosystem.
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