HK Stock Market Move | EAST BUY (01797) rises over 13% as Yu Minhong recently revealed that the first offline store will be launched in Beijing in April.

EAST BUY (01797) rose more than 13%, with a 13.4% increase at the time of writing, trading at 30.8 Hong Kong dollars, with a turnover of 537 million Hong Kong dollars. On the news front, according to Dahe Bao, recently, Yu Minhong revealed the specific progress of EAST BUY's offline stores during a live broadcast, stating that the first offline store of EAST BUY will open in Beijing in April. Yu Minhong stated that after the first store is standardized, EAST BUY's offline stores will be opened in batches across the country. In the product layout of offline stores, self-operated products account for about one-third, with the remaining products being high-quality products from various regions in the country. Huatai's recent research report pointed out that EAST BUY's GMV growth rate in January-February was high, with outstanding operating performance during the New Year festival. The company operates primarily on Douyin, with old live broadcast rooms maintaining a dominant position in GMV, and new segmented category accounts contributing to clear incremental gains and achieving differentiated coverage of user groups; brand building continues to intensify, with the founder deeply involved in content innovation. The 1HFY26 financial report shows that the proportion of self-operated product sales has exceeded 50%, and the proportion of GMV from its own APP channel has increased, with user retention significantly better than the industry average.