JOYY, Inc. Sponsored ADR Class A (JOYY.US) under BIGO Ads has entered the top ten of Singular's global advertiser growth list for two consecutive quarters.

Recently, the leading global third-party attribution analysis platform Singular released the 2025 fourth quarter global advertising platform rankings. JOYY, Inc. Sponsored ADR Class A group (JOYY.US)'s programmatic advertising platform BIGO Ads once again entered the top ten of the "Advertiser Growth Rankings", achieving an excellent performance ranking 9th overall and 7th on Android platforms. Following the third quarter of 2025, BIGO Ads has been in the top ranks of this list for two consecutive quarters, showing that its comprehensive strength in global advertiser expansion, budget acceptance, and delivery of results continues to gain market recognition. BIGO Ads' delivery and commercialization strength is recognized by the market The Singular report shows that the competition in the global mobile marketing market intensified in the fourth quarter of 2025, with a global CPI increase of 8.4% over the previous quarter. Advertisers are demanding higher stability, delivery efficiency, and scalability from advertising platforms. BIGO Ads continues to be among the top global growth players, demonstrating not only its delivery strength in size and performance dimensions, but also reflecting the market trend of advertisers accelerating the allocation of budgets to specialized platforms with high-quality, scalable traffic. In addition to its impressive performance in the dimension of advertiser growth, BIGO Ads' full-chain commercialization capabilities have also attracted market attention. In the recent "2026 Mobile Marketing Landscape" published by the industry authority Business of Apps, BIGO Ads was selected for both the App User Acquisition and App Revenue core lists, indicating that BIGO Ads' solutions for global user acquisition and advertising monetization have been recognized and acknowledged by the market. On the acquisition side, BIGO Ads leverages global traffic deployment and continuous algorithm optimization to help advertisers accurately reach target users, improve conversion efficiency, and achieve scalable growth; on the monetization side, BIGO Ads continuously upgrades its advertising products, balances ad fill rates and eCPMs, and balances user experience with revenue to help developers achieve long-term and sustainable income growth. The advertising business continues to contribute to high growth performance BIGO Ads' growth momentum has also been further validated in the financial reports of JOYY, Inc. Sponsored ADR Class A group. In the fourth quarter of 2025, BIGO Ads revenue reached approximately $1.281 billion, with a year-on-year growth rate significantly increasing to 61.5%, continuing its high growth trend. Driven by the advertising business, JOYY, Inc. Sponsored ADR Class A group's total revenue for the quarter reached $5.819 billion, a quarter-on-quarter increase of 7.7% and a year-on-year increase of 5.9%. Throughout the year, BIGO Ads has become an important engine driving the increase in the proportion of non-live revenue for JOYY, Inc. Sponsored ADR Class A and the continuous optimization of revenue structure. As BIGO Ads continues to expand in the global programmatic advertising market, the growth momentum of JOYY, Inc. Sponsored ADR Class A group is gradually shifting from a relatively single live business to a dual-drive structure of "social entertainment base + advertising technology engine." The rapid growth of BIGO Ads not only strengthens the company's revenue elasticity but also enhances the market's expectations for the long-term profit potential and valuation upside of JOYY, Inc. Sponsored ADR Class A.