New stock information | Shuju Zhilian filed for listing on the main board of the Hong Kong Stock Exchange.

According to the disclosure on March 31 by the Hong Kong Stock Exchange, Beijing Shujuzhilian Technology Co., Ltd. (referred to as Shujuzhilian) has submitted an application for listing on the main board of the Hong Kong Stock Exchange, with Huaxing Capital as the sole sponsor. The prospectus shows that Shujuzhilian is a technology-driven full-chain brand operator. By combining local expertise with global market capabilities, the company helps overseas brands develop and deepen their presence in the Chinese market, as well as promote Chinese brands onto the world stage. With long-term deep insights into the consumer goods industry, the company uses its own technology and operational experience to help brand partners diversify their market layout and accelerate sales growth. This successful cooperation has enabled the company to cultivate a rich and diverse global brand portfolio in domestic and international markets. According to data from Frost & Sullivan, based on GMV generated by comprehensive e-commerce platforms, the company will rank among the top ten brand e-commerce solution companies in mainland China by 2024. Among them, based on the GMV generated by JD.com in 2024, the company is the leading company in this category. According to data from Frost & Sullivan, based on GMV in the consumer electronics sector in 2024, the company ranks first in the brand e-commerce solution industry in mainland China.