HOMELAND ITL (03798) announces its performance in 2025, with a net profit attributable to owners of the company of 59.139 million yuan, turning losses into profits year-on-year.

HOMELAND ITL (03798) announced its performance for the year 2025, with revenue of approximately 1.349 billion yuan, a decrease of 2.7% year-on-year; the company's attributable net profit to owners was 59.139 million yuan, turning from loss to profit year-on-year; the company's attributable adjusted net profit was 147.5 million yuan, turning from loss to profit year-on-year. As of December 31, 2025, the group had approximately 12.1 million daily active users (DAU) and approximately 57.3 million monthly active users (MAU). The number of paying players decreased from approximately 17.8 million in the same period last year to approximately 11.4 million. The announcement stated that the turnaround to profit was mainly due to (i) achieving sales and marketing expense reduction of 186 million yuan through low-cost natural traffic and AI-driven content efficiency; (ii) reducing sales costs by 108.5 million yuan through AIGC-assisted workflow and deep regional strategies, resulting in a gross profit increase of 71.2 million yuan; and (iii) reducing research and development expenses by 26.6 million yuan after the completion and implementation of significant infrastructure investments such as the 3D engine and automated asset generation.