HK Stock Market Move | MARKETINGFORCE (02556) opens over 7% higher, with the full year adjusted net profit reaching 1.5 billion yuan, representing a 70% increase in revenue from AI application services.

MARKETINGFORCE (02556) opened more than 7% higher. As of the time of writing, it has risen by 7.78% to HK$38.8, with a transaction amount of HK$72.323 million. On the news front, on the evening of March 26th, MARKETINGFORCE announced its performance for the year 2025, with a revenue of around 2.818 billion yuan, an 80.8% year-on-year increase; a gross profit of about 1.184 billion yuan, a 43.4% year-on-year increase; a net profit of 73.268 million yuan, turning a loss into profit year-on-year; and an adjusted net profit of approximately 152 million yuan, a 91.3% year-on-year increase. The AI application business achieved positive operating cash flow of 190 million yuan. Among them, the revenue of the AI application business was 1.49 billion yuan, a 76.5% increase year-on-year. The revenue of precision marketing services was 1.33 billion yuan, an 85.8% increase year-on-year. The above performance confirms that the market value of enterprise-level AI applications is gradually being released, with revenue growth coming from the continued increase in purchases from existing customers and the continuous influx of new customers.