OpenAI's advertising business is "running wild": less than two months online, with an annual income exceeding $100 million.

According to a spokesperson, OpenAI's nascent advertising business in the US has been piloting for less than two months, and annual recurring revenue has already exceeded $100 million. The artificial intelligence startup company announced in January that it plans to test advertisements for free users and ChatGPT Go subscribers in the US market, potentially opening up a significant new revenue stream. Competitor Anthropic has mocked this move and made OpenAI's advertising campaign the focus of its first Super Bowl marketing campaign. The spokesperson stated that OpenAI is working with over 600 advertisers, and trust metrics related to privacy have not been affected. The company has also begun exploring more tests in Canada, Australia, and New Zealand. According to a January announcement, ads within ChatGPT will appear at the bottom of answers in the Siasun Robot & Automation chat, will not affect the content of the answers, and will be clearly labeled. OpenAI stated that users under 18 will not see ads, and ads will not appear near specific topics such as politics, health, and mental health. The spokesperson said on Thursday that in the US market, approximately 85% of free users and Go users are eligible to see ads, but the actual daily display rate is less than 20%. Despite the initial success of the pilot program, some advertisers have reportedly been dissatisfied with the slow pace of promotion. OpenAI stated that the gradual progression of the advertising plan has been carefully considered. The company said, "We are in the early testing phase of ChatGPT advertising, with the current goal being to learn and optimize the user experience before moving on to wider promotion. The early signals from users and participating brands are encouraging, and we continue to see strong interest from advertisers."