BE FRIENDS HLDG (01450) announces annual performance, with a net profit attributable to shareholders of 90.225 million RMB, a year-on-year increase of 10.42%.

BE FRIENDS HLDG (01450) announced its annual performance up to December 31, 2025. The group achieved a revenue of 1.548 billion yuan (unit as follows), an increase of 23.79% year-on-year; adjusted net profit was 1.161 billion yuan; profit attributable to owners of the company was 90.225 million yuan, an increase of 10.42% year-on-year; basic earnings per share were 6.58 cents. The proposed final dividend per ordinary share is 0.05 Hong Kong dollars. In 2025, the Chinese live e-commerce industry has entered a stage of refined operation, with overall growth slowing to a moderate range. For live e-commerce institutions, on one hand, the cost of acquiring traffic continues to rise, requiring higher requirements for refined operation capabilities; on the other hand, consumer demands and concepts are undergoing profound changes, with higher expectations for the quality of live content, value for money of goods, and after-sales service. At the same time, we deeply understand that the live e-commerce format has deeply integrated into the Chinese consumer market, not only an indispensable part of online retail, but also increasingly becoming a "new infrastructure" connecting production and consumption, urban and rural areas. During the reporting period, the group's revenue growth was mainly due to the stable growth of matrixed live rooms. During the same period, net profit was approximately 88 million yuan, an increase of 21.4% year-on-year, which is a strong demonstration of the group's refined operation capabilities. Adjusted net profit was approximately 116 million yuan, a decrease of 4.8% year-on-year, mainly due to adjustments to the annual equity incentive and cash incentive plans of the group.