Zhou Hei Ya was honored with the "8th China Catering Category Red Carp Award Top Ten Brands of Brined Flavor in 2026", continuing to lead the high-quality development of the brined flavor track with quality and innovation.

On March 25th, the winners of the "8th China Catering Category Red Carp Award" were announced, and ZHOU HEI YA was awarded the "2026 Top Ten Brands of Braised Flavor" for its outstanding brand strength and influence, showcasing its leading position in the braised flavor industry. As the first authoritative list in China focusing on "catering sub-categories", the "China Catering Category Red Carp Award" aims to recognize top brands in various categories and provide inspiration for the industry's development. This selection covers several catering categories that have been highly market-focused and active in recent years, each list bringing together benchmark brands in their respective sub-categories. At the awards ceremony, ZHOU HEI YA stood out from many excellent brands and was awarded the "2026 Top Ten Brands of Braised Flavor". This is not the first time ZHOU HEI YA has received recognition. In 2025, ZHOU HEI YA won the "2025 Top Ten Brands of Braised Flavor" and "Top 100 Catering Brands," demonstrating its comprehensive strength and influence in both the sub-category and overall brand strength dimensions, confirming ZHOU HEI YA's solid brand foundation and continued industry leadership. As a leading brand in the braised flavor industry, ZHOU HEI YA has always focused on consumer-centric product innovation and quality control. ZHOU HEI YA has built five major production bases in Central China, North China, South China, East China, and West China, establishing an efficient national supply chain network to flexibly allocate production capacity according to market demands in order to ensure timely product supply. The production side has set up purification workshops according to the hundred-thousand level standard, while on the logistics side, ZHOU HEI YA has its own fleet for full-chain cold chain transportation, ensuring delivery to 90% of stores within 24 hours and 100% of stores within 48 hours nationwide, providing a solid guarantee for product freshness and consumer experience. While strengthening its supply chain foundation, ZHOU HEI YA continues to focus on product innovation. As the creator of the black duck flavor, its classic flavor has long been favored by consumers. In recent years, ZHOU HEI YA has collaborated with Yanker Shop Food and Rice Village to launch products such as tiger skin cod tofu and quack quack black duck pot, extending the classic black duck flavor to more consumer scenes, achieving innovative integration, expanding consumer boundaries, and attracting a large number of young consumers. Around the black duck flavor, ZHOU HEI YA has also actively expanded its product matrix to meet diverse consumer demands. It has launched the exclusive coconut water brand "YaYa Ye" with a differentiated combination of "braised flavor + beverages", providing consumers with a convenient one-stop shopping experience. In the home consumer scene, ZHOU HEI YA has introduced a variety of products such as black duck pot seasoning, crayfish seasoning, and spicy braised hot pot base, reaching a wider range of household users through high-frequency consumption categories such as seasonings and instant foods, enhancing the brand's penetration in daily dining scenarios and building a diverse category matrix. In terms of channel expansion, ZHOU HEI YA actively embraces the trend of new retail. It has successfully entered high-end member stores such as Sam's Club and Kaisi Ke, and has partnered with Mingming Group, Fujian Wanchen Food Group, and snack retailers such as Snacks Ming, to innovate in the layout of unmanned satellite stores, achieving 24-hour unmanned sales. From supply chain construction to product innovation, from product matrix expansion to channel layout upgrade, ZHOU HEI YA continues to consolidate its leading position in the braised flavor industry, demonstrating the strong resilience and vitality of the veteran powerhouse in the new consumer wave. Winning the "China Catering Category Red Carp Award - Top Ten Brands of Braised Flavors of the Year" is not only a recognition of ZHOU HEI YA's past achievements by the industry, but also carries expectations for the future. ZHOU HEI YA will continue to uphold the concept of "quality first, reputation first," focus on consumer needs, drive development through innovation, collaborate with outstanding brands in the industry, and promote the braised flavor industry and the entire food industry towards a higher quality development stage.