New stock news | Easy Click Worldwide Network Technology (301171.SZ) has submitted an application to the Hong Kong Stock Exchange, helping clients achieve over 1.3 billion commercial conversions.

According to the disclosure by the Hong Kong Stock Exchange on March 26, Easy Click Worldwide Network Technology (301171.SZ) has submitted an application for listing to the Main Board of the Hong Kong Stock Exchange, with CITIC SEC as its exclusive sponsor. As of the last practicable date, the company has facilitated over 1.3 billion commercial conversions for clients, such as app installations, user registrations, or product sales. Company Overview The prospectus shows that Easy Click Worldwide Network Technology is a digital marketing service provider dedicated to helping "Chinese enterprises go global" and achieve global business growth. Since August 19, 2022, the company's A-shares have been listed on the ChiNext Board of the Shenzhen Stock Exchange. Based on data from Zhushi Consulting and the total revenue in 2024, Easy Click Worldwide Network Technology ranks third and fourth in the independent third-party mobile advertising platform and China's outbound digital marketing service provider in the global market, respectively. Easy Click Worldwide Network Technology provides digital marketing services through its proprietary systems (Cyberklick, Yeahmobi, and zMaticoo), facilitating the AI-assisted evolution of traditional advertising agency business. The company actively engages in and deeply researches clients' brand positioning, products, target audience, target regions, and KPI requirements. With data-driven marketing planning, the company can also identify consumer behavior paths and conversion rates in different media and regions. Easy Click Worldwide Network Technology provides services through two business lines, allowing clients to connect with their own traffic platforms and independent third-party platforms: Integrated marketing services - Through Cyberklick, the company conducts advertising campaigns on major media platforms (such as Google and Meta). Real-time processing of data collected in each advertising campaign for post-marketing analysis helps to more accurately predict conversion rates and recommend more effective ways to reach target audiences. As of the last practicable date, the company has helped clients place ads on over 30 major media platforms. Ad platform business - Through Yeahmobi and zMaticoo, the company's technology enables it to connect with media through API integration or the company's global advertising exchange platform zMaticoo ADX. Yeahmobi achieves target audience matching and ad budget allocation to place clients' ads on suitable media. zMaticoo allows clients to bid in real-time for ad inventory through the company's independent platform zMaticoo ADX and place ads on media. As of the last practicable date, the company has connected its ad platform to over 600,000 media outlets. Financial Data Revenue For the years 2023, 2024, and 2025, the company achieved revenues of approximately RMB 21.43 billion, RMB 25.47 billion, and RMB 38.30 billion, respectively. Gross profit and gross profit margin For the years 2023, 2024, and 2025, the company recorded gross profits of approximately RMB 5.22 billion, RMB 4.73 billion, and RMB 5.49 billion, with corresponding gross profit margins of 24.4%, 18.6%, and 14.3%, respectively. Net profit For the years 2023, 2024, and 2025, the company recorded net profits of approximately RMB 2.14 billion, RMB 2.30 billion, and RMB 1.55 billion, respectively. Industry Overview China has become an important player in the field of digital marketing. As one of the world's largest economies and a highly digitized country, driven by its large consumer base, mature e-commerce ecosystem, and rapid technological innovation, China has become one of the leading countries in the global digital marketing field. This leadership is reflected in the strong growth of China's digital marketing services market. With Chinese companies increasingly adopting online marketing channels and growing demand for online customer acquisition and brand promotion, China's digital marketing services market has become one of the fastest-growing submarkets globally, with a compound annual growth rate expected to reach 12.6% from 2024 to 2029. Chinese companies are increasingly expanding globally, creating a huge demand for outbound digital marketing services. For Chinese enterprises engaged in international trade and other businesses, digital marketing is crucial and often the most effective means, as it can provide low-cost, high-impact targeted positioning, quickly build brand awareness, and efficiently engage cross-border users. However, most Chinese companies lack a deep understanding of overseas market environments, user preferences, media ecosystems, and regulatory frameworks, leading to strong demand for professional digital marketing service providers. Driven by these factors, the Chinese outbound digital marketing services market is experiencing accelerated growth, with a compound annual growth rate expected to reach 18.4% from 2024 to 2029. In recent years, the Chinese outbound digital marketing services market has experienced significant growth. The market has increased from USD 8.4 billion in 2019 to USD 25.4 billion in 2024, with a compound annual growth rate of 24.6%. As Chinese outbound enterprises transition from product sales-driven business expansion to brand-oriented and increasingly global market expansion, the market size is expected to reach USD 59 billion by 2029, representing a compound annual growth rate of 18.4% from 2024 to 2029. The following is an analysis of the Chinese outbound digital marketing services market divided by upstream customer segments: Cross-border e-commerce is the largest expenditure vertical in the Chinese outbound digital marketing services market, contributing around USD 10 billion in 2024, accounting for 39.3% of the total market. Its growth is mainly driven by China's well-developed e-commerce supply chain ecosystem and fulfillment capabilities, enabling merchants to efficiently expand and penetrate overseas markets. Gaming is the second-largest vertical in the market, contributing USD 6.8 billion in 2024. The expansion of this segment is benefiting from China's leading capabilities in game development, data-driven operations, and global distribution, allowing for continuous user acquisition and increasing the lifetime value of users in overseas markets. Non-game applications, including short videos, live streaming, social communities, content reading platforms, and utility tools, contributed USD 6 billion in 2024. Driven by mature Internet technologies and continuous innovation in digital content ecosystems, this segment features content-driven user acquisition and retention, requiring multi-lingual creative production, rapid iteration, localized content insights, and coordinated cross-platform execution capabilities. Emerging brands, including consumer electronics, new energy vehicles, fast-moving consumer goods, and manufacturing enterprises, contributed USD 2.6 billion in 2024. These brands, as newcomers, are entering untapped overseas markets by strengthening brand management capabilities, driving demand for service providers with deep local market insights, consistent cross-market brand positioning capabilities, and strong compliance and data governance capabilities. Board of Directors Information The Board of Directors will consist of nine directors, including six executive directors and three independent non-executive directors. The Board of Directors is responsible for and has general management and operational rights over the Company. Directors serve for a term of three years and may be elected for reappointment upon the expiration of the term. Equity Structure As of the last practicable date, Mr. Zou, as the sole executive managing partner and general partner of Ningbo Zhongdianyi, is responsible for managing and exercising the voting rights attached to the shares held by Ningbo Zhongdianyi. Therefore, Mr. Zou is considered to have an interest in 21,753,497 A-shares held by Ningbo Zhongdianyi. As of the last practicable date, Mr. Zou holds approximately 30.01% of the voting rights at the Company's shareholders' meeting (excluding 735,400 A-shares held by the Company as treasury shares as of the last practicable date), including (i) approximately 25.39% of voting rights fully owned by Mr. Zou; and (ii) approximately 4.62% of voting rights controlled by Mr. Zou as the sole executive managing partner and general partner of Ningbo Zhongdianyi. Following [redacted] completion (taking into account (i) [redacted] unexercised; (ii) no issuance of new shares under the 2025 restricted stock incentive plan by the Company; and (iii) no other changes in the Company's issued share capital from the last practicable date to the listing period), the Company's largest shareholder group will collectively hold approximately 27.00% of the voting rights at the Company's shareholders' meeting. Therefore, after [redacted] completion, the Company's single largest shareholder group will no longer be considered a controlling shareholder but will remain the Company's single largest shareholder group. Underwriting Team Exclusive Sponsor: CITIC SEC (Hong Kong) Limited Company Legal Advisor: For Hong Kong law: DeHeng Law Offices (Hong Kong) Limited Liability Partnership; For Hong Kong regulations and compliance matters: Ms. Wu Yingshan; For China law: Zhejiang Tiandian Law Firm; For China data compliance matters: Shanghai Chengmingzezheng Law Firm Exclusive Sponsor Legal Advisor: For Hong Kong and U.S. law: Llinks Law Offices Limited Liability Partnership; For China law: Shanghai Chengmingzezheng Law Firm Auditors and Reporting Accountants: KPMG Certified Public Accountants Independent Industry Consultant: Zhushi Corporate Management Consulting (Shanghai) Limited Compliance Consultant: Ligao Corporate Finance Limited