Guangzhou Ruoyuchen Technology (003010.SZ) releases its 2025 financial report: revenue and profits both double, self-brands continue high growth momentum.

On March 24, Guangzhou Ruoyuchen Technology (003010.SZ) released its financial report for 2025. In 2025, the company achieved operating revenue of 3.432 billion yuan, a year-on-year increase of 94.35%. The net profit attributable to shareholders of the listed company was 194 million yuan, a year-on-year increase of 84.03%; the non-recurring net profit attributable to shareholders of the listed company was 189 million yuan, a year-on-year increase of 78.43%. During the reporting period, the company's own brand performance continued to grow rapidly, achieving operating revenue of 1.813 billion yuan, a year-on-year increase of 261.94%, accounting for 52.83% of the company's total revenue and becoming the core driving force for the company's development. Among them, the two major own brands, Zhanjia and Feicui, led the way in their respective market segments. The new brand, Nuibay, achieved a large-scale volume within six months of its launch, demonstrating the company's core advantages in brand incubation and scale operation. Zhanjia achieved operating revenue of 1.069 billion yuan, a year-on-year increase of 120.8% in 2025. Zhanjia continued to deepen its brand awareness of "fragrance", consolidating the leading position of core products such as fragrant laundry detergent, laundry beads, underwear wash, and floor water in the sub-category, and actively expanding its product categories. In August, the liquid Marseille soap detergent was launched, providing a comprehensive kitchen cleaning experience with fragrance and ancient recipes, ranking first in the Tmall 88VIP selection detergent list for many weeks; in October, the fire-free fragrance products were launched, with sales exceeding ten thousand units in two weeks. At the end of 2025, Zhanjia launched its first "perfume oil fragrance laundry bead", with a more concentrated and sophisticated fragrance design, further enhancing the fragrance experience of home cleaning and care. In terms of channels, Zhanjia performed well in 2025, with a year-on-year growth of over 80% in GMV during the Double 11 period, ranking fourth in the Tmall home cleaning brand transaction list (excluding paper products), fourth in the Douyin clothing cleaning brand list, fifth in the JD home cleaning brand list, and fourth in the Little Red Book home cleaning store red list. Core products such as fragrant laundry detergent, fragrant clothing spray, and fragrant laundry beads all maintained their top positions in the Tmall sub-category rankings. With excellent product strength and market performance, Zhanjia's brand reputation continues to rise, and it was selected as one of the "Top 50 New Consumer Brands in Shanghai's Online Network", and also won several authoritative awards such as the "Shanghai First Economic Leading Creative Brand" and the Tmall Treasure new brand awards "New Momentum Leap Award" and "New Frontier Award". Feicui achieved explosive sales growth, achieving revenue of 696 million yuan, firmly leading the way in the oral anti-aging market segment. In terms of products, Feicui adheres to the principles of "super ingredients + accurate nutrition", continuously iterates and expands its product matrix. By the end of the reporting period, Feicui had 11 SKUs on the market. In terms of channels, the brand achieved resonance across all channels, with explosive performance on various platforms such as Tmall and Douyin. During the Double 11 period in 2025, Feicui's GMV across all channels increased by 35 times year-on-year, and increased by 110% compared to June 18, entering the top ten of the Tmall international nutrition and health brand TOP transaction list, a rare achievement for a brand that has only been established for a year. While continuously introducing new products, Feicui also strategically deepened its research and development efforts to build a strong brand barrier. In February, it joined hands with several top raw material suppliers and supply chain organizations to build a laboratory, integrating upstream raw material innovation advantages to achieve precise conversion from technology research and development to the landing of healthy products; in May, it jointly established the "Anti-Aging Research Center" with the Aging and Regenerative Medicine Research Institute of Jinan University, building an integrated innovation paradigm of "industry-university-research collaboration", forming a virtuous cycle of "research-driven product iteration, market feedback nurturing research". With its core positioning of scientific anti-aging and comprehensive product strength, Feicui's influence continues to rise, winning several heavyweight awards such as the HKCT Outstanding Anti-Aging Dietary Supplements Brand of the Year, iSEE Global Award - Top 100 Innovative Brands (Anti-Aging Little Purple Bottle), JD HEALTH Nutritional Health S100 Brand, Health Observer Award - 2025 Annual Health Cross-Border Brand, etc., leading the way in the oral anti-aging market segment with comprehensive advantages. Since its launch in June, Nuibay has successively released two products, sulfur methionine capsules, and eutectic curcumin capsules, achieving revenue of 47 million yuan in just six months. As a new brand, Nuibay uses a simple yet efficient formula design to meet the needs of mainstream consumers, reducing decision-making barriers and quickly breaking into the mainstream dietary supplement market. Brand management business rapidly develops, efficiency improves in e-commerce operations During the reporting period, both brand management and e-commerce operations achieved high-quality development. The brand management business achieved revenue of 895 million yuan, a year-on-year increase of 78.63%, with a revenue share of 26.08%. The company's core focus on full-scale refined operations and marketing, along with mature experience in optimizing brand effectiveness and sales synergy, empowers cooperative brands to achieve a comprehensive increase in both brand awareness and sales. Bayer Kangwang, with its multi-category strategy, ignited growth in GMV across all channels, with a 347% year-on-year increase in the "anti-dandruff" series sales, and stable sales of the "adenosine" category exceeding one billion, nearly 40% growth. Avreno, through a strategy of "differentiation + systematization", broke through the market competition in 2025, with Tmall's official flagship store short videos reaching over 10 million people during the Double 11 period, with a payment amount increasing by over 330% year-on-year, reaching a new historical high. In addition, cooperative brands such as Belexin, DHC, and Herbs of Gold have also achieved performance breakthroughs through precise operations along the entire chain. In the e-commerce operations sector, the company continued to focus on improving efficiency and achieved revenue of 723 million yuan during the reporting period. GMV for nearly 50 cooperative brand stores saw significant growth; nearly 20 cooperative brand stores reached the top of the sub-category ranking lists. With professional service capabilities, the company won three authoritative certifications from Tmall's ecosystem in 2025, continuously consolidating its position as an industry service benchmark. Deepening the strategic digitalization, business value innovation driven by talent strategy In 2025, the company accelerated its comprehensive digital transformation by deeply integrating AI into key stages of the brand's life cycle. At the same time, the company adhered to the philosophy of "talent-driven development", creating a team with both professional depth and innovative thinking, injecting strong momentum for sustainable development into the company. In terms of digital transformation, the company established a dual-driven architecture of "full-domain data assets + intelligent body platform". In the first half of 2025, the company cooperated with Guangdong Aofei Data Technology to complete the deployment of a large-scale model localization cluster, deeply integrating high-quality data with core systems such as self-developed BI, SCM, OMS, etc.; relying on mainstream large models such as ChatGPT, DeepSeek, Stable Diffusion, MidJourney to build a multimodal AIGC center, and achieve AI, data, and business process integration through the dify platform, driving a systematic improvement in data processing accuracy and operational efficiency. At the application level, AI capabilities have been fully integrated into all aspects of core business: in R&D, partnering with leading AI company MetaNovas to accelerate formula development through molecular simulation and knowledge graph; in operations, using AI platforms for data replay and intelligent investment flow analysis to assist efficient conversion with precise strategies; in content production, using AI systems to efficiently generate copy, significantly improving content quality and efficiency; in risk control, introducing a contract review assistant to strengthen compliance defense; in the supply chain, building a flexible system to achieve on-demand production and full-process quality traceability, ensuring product safety and compliance in all aspects. At the same time, the company is committed to building a talent development mechanism that adapts to industry changes. With over ten years of deep accumulation, it has formed a complete knowledge system covering core areas such as brand operation, AI technology application, content creation, etc., cultivating a group of business backbones and composite management talents with strategic insight. During the reporting period, with the AI application combat system as the core, the company promoted the deep integration of AI technology with business scenarios through the advanced path of "universal dissemination, deep mining, and team innovation", turning technology into the core engine driving business growth. Through systematic training, the team has developed core competencies in business innovation under AI empowerment, brand growth under content drive, and management execution under efficient collaboration, ensuring the high-quality delivery of own brands and building differentiated competitive advantages for future layouts in core fields through talent reservoirs and innovation incubation mechanisms. Looking ahead to 2026, the company will continue to focus on brand building as a core strategy, adhere to a long-term perspective, rely on years of experience in full-scale operations and management in the fast-moving consumer goods sector, continuously explore unmet consumer demands, accurately capture structural growth opportunities in different product categories, expand its own brand portfolio, continuously innovate and optimize products, drive overall high-quality development through dual empowerment of brand building and sales growth. At the same time, the company will continue to strengthen organizational agility, solidify competitive advantages in all dimensions through efficient collaborative capabilities, and strive to build a consumer brand group with industry leadership and international vision, establishing long-term development barriers.