Lu Weibing: The cycle of price increase in storage will definitely end, and the industrial structure will be reshaped.

On March 24th, Xiaomi (01810) President Lu Weibing responded to the skyrocketing storage costs for 2026 in a financial report conference call, stating that he understands the price increases by competitors. He emphasized that Xiaomi's "ecosystem of people, cars, and home" will help offset some of the impact of the memory price increase. Lu Weibing emphasized that leveraging the advantages of being in the top three globally and capitalizing on the premium market trend, Xiaomi will continue to seek incremental opportunities and enhance the differentiation of its smartphones. Xiaomi miclaw is an active attempt in this regard. He stated that the cycle of storage price increase will eventually come to an end, and after the price increase cycle, there will be opportunities for industry restructuring in many product categories. The challenging external environment will drive innovation, providing opportunities for product and industry innovation.