MIXUE GROUP (02097) announces annual performance with a net profit of 5.927 billion yuan, a year-on-year increase of 33.1%, with approximately 60,000 global stores and continued deepening of overseas layout.
MEX Snow Group (02097) released its annual performance data for the year ending on December 31, 2025. The group's revenue was 33.56 billion yuan, a year-on-year growth of 35.2%; net profit was 5.927 billion yuan, a year-on-year growth of 33.1%; basic earnings per share were 15.65 yuan.
MIXUE GROUP (02097) has released its annual performance as of December 31, 2025. The group's revenue was RMB 33.56 billion, an increase of 35.2% year-on-year; net profit was RMB 5.927 billion, an increase of 33.1% year-on-year; basic earnings per share were RMB 15.65.
We continue to expand our store network globally. As of December 31, 2025, we have approximately 60,000 stores worldwide, offering high-quality and affordable products to consumers. In China, our store network covers 31 provinces, autonomous regions, and municipalities, over 300 prefecture-level cities, and all county-level cities. The breadth and depth of our store network set us apart from other ready-to-drink beverage brands in mainland China. As of December 31, 2025, we have opened around 4,500 stores outside of mainland China, steadily advancing our globalization strategy by focusing on Southeast Asian markets and exploring new markets such as Kazakhstan and the United States.
In the Chinese market in 2025, the "Mixue Bingcheng" brand continued to expand its store network, penetrate lower-tier markets, and enhance store operations through smart store solutions, improved online channel capabilities, and food safety training and control measures to improve overall store quality. Since October 2024, we have been gradually implementing smart dispensers in all national stores. As of December 31, 2025, our smart dispensers have been deployed in over 13,000 "Mixue Bingcheng" stores, which will further improve store operations efficiency, enhance product standardization, reduce food safety risks, and optimize consumer experience. The "Xingyun Ka" brand leverages the group's strong supply chain system and operational capabilities, focusing on product improvement to strengthen its competitive advantage, expanding the store network to reach a wider range of consumers. Additionally, we completed the strategic acquisition of the "Xian Pi Fulujia" brand during the reporting period, extending the product range from ready-to-drink fruit beverages, tea beverages, ice cream, and coffee to freshly brewed beer, further meeting consumers' demand for high-quality and affordable products and forging a more influential global food and beverage brand.
In overseas markets in 2025, we aim to provide consumers with higher quality and affordable products and better consumer experiences. We are focused on improving supply chain efficiency, strengthening brand IP development, and optimizing store operations. In Indonesia and Vietnam, we have implemented operational adjustments and optimization measures for existing stores to support long-term sustainable and stable operation. The number of stores in these two countries decreased during the reporting period. Meanwhile, the "Mixue Bingcheng" brand has entered the markets of Kazakhstan and the United States, and the "Xingyun Ka" brand has opened its first stores in Malaysia and Thailand, further expanding our global store network layout.
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