HK Stock Market Move | STARPLUS LEGEND (06683) rose more than 13%, Jay Chou's latest album "Son of the Sun" will be globally digitally released on March 25th.

STARPLUS LEGEND (06683) rose by over 13%, reaching a 10.05% increase, closing at 9.31 Hong Kong dollars with a trading volume of 370 million Hong Kong dollars. On the news front, Jay Chou's latest album "Son of the Sun" will be globally released digitally on March 25. Recently, several trailers have been released, sparking discussions among fans about the connection between Jay Chou's music videos and world-renowned art works. It is reported that the visual effects of the MV "Son of the Sun" are comparable to those of Hollywood blockbusters, with a total production cost exceeding 20 million RMB, setting a record for the highest production cost of music videos in the Chinese music industry. Yingli Securities previously released a research report stating that STARPLUS LEGEND utilizes top-tier celebrity IPs such as Jay Chou and Liu Zhanhong as underlying assets, building a content commercialization framework driven by "IP creation + new retail + diversified scenes". The firm emphasizes its core advantages in having a continually innovative matrix of celebrity IPs and gradually forming a self-revolving pan-entertainment industry chain ecosystem through its own traffic and private domain conversion capabilities.