In February, the securities-related APP had a monthly activity of 170 million, with Top 20 camps remaining stable and AI becoming a key keyword for iteration.

Affected by the reduced trading days during the Spring Festival holiday, the activity of securities-related mobile apps in February significantly decreased. Data from Analysys Qianfan shows that the monthly active users of securities-related mobile apps in February 2026 reached 170 million, a decrease of 7.52% compared to the previous month, but an increase of 2.62% year-on-year. Yang Ling, a securities industry consultant at Analysys Qianfan, stated that this change is the result of the combined effects of seasonal factors during the Spring Festival and the structural resilience of the market. The Spring Festival holiday in February 2026 resulted in only 14 effective trading days, a decrease of 6 trading days compared to January. During the holiday period, investor trading activity naturally declined, and some investors tended to "hold onto cash for the holiday" or postpone account opening and deposit plans, leading to a significant decrease in monthly activity compared to the previous month. Among securities brokerage apps, there are a total of 11 brokerage apps with monthly active users exceeding 6 million. Among them, Huatai Zhangle Wealth Pass ranked first with 11.86 million monthly active users, followed closely by Guotai Haitong Junhong with 10.23 million. The activity levels of apps from Ping An, Zhongxin, CMB, and other brokerage firms continued to rank in the top five. In terms of third-party securities service apps, Hithink RoyalFlush Information Network, East Money Information, and Shanghai DZH Limited continued to maintain monthly active users exceeding 10 million, with Hithink RoyalFlush Information Network leading the industry with 35.7398 million monthly active users. Since the beginning of 2026, securities brokerage apps have been iterating at an accelerated pace. Overall, the updates focus on four main dimensions: deepening the application of AI, restructuring traditional app interaction logic; building and improving the ETF investment ecosystem, with multiple brokerages upgrading the ETF section within their apps; refining and smartening trading decision-making tools; and diversifying the content and service experience. 11 brokerage apps with monthly active users exceeding 6 million Analysys Qianfan released the list of securities apps with the highest activity in February 2026. Looking at the changes in the monthly activity ranking, the top 20 brokerages have formed a stable lineup, with only minor changes in ranking. Among the brokers, only 2 had monthly activity exceeding 10 million, Huatai Zhangle Wealth Pass (11.86 million) and Guotai Haitong Junhong (10.23 million). The brokerages ranked 3rd to 10th in terms of monthly activity in February were: Ping An Securities (8.64 million), CITIC SEC Xinetou (7.17 million), CMSC (7.15 million), Guotai Haitong Tongcai (6.93 million), China Securities Co., Ltd. Qingt... From the ranking perspective, only 2 brokers had monthly activity exceeding 10 million, namely Huatai Zhangle Wealth Pass (1186.19 million) and Guotai Haitong Junhong (1022.86 million). The brokerage apps ranked 3rd to 10th in terms of monthly activity in February were: Ping An Securities (8.64 million), CITIC SEC Xinetou (7.17 million), CMSC (7.15 million), Guotai Haitong Tongcai (6.93 million), China Securities Co., Ltd. Qingtongdianjin (6.91 million), GF SEC Yitao... Yang Ling stated that a month-on-month decrease does not necessarily indicate a weakening market participation. Looking at year-on-year data, against the backdrop of February 2025 with 18 trading days and a higher base, February 2026 still achieved a 2.62% year-on-year growth, indicating significant performance. In terms of the market situation, the A-share market in February was overall stable, with the Shanghai Composite Index rising by 1.09% and the Shenzhen Component Index rising by 2.04%. Post-Spring Festival holiday, trading remained active, with the trading volume in the Shanghai and Shenzhen markets consecutively surpassing 2.2 trillion yuan for multiple trading days, and margin trading balances continuously increasing by more than 20 billion yuan for 3 consecutive trading d... After adjusting for the difference in trading days, monthly active users in February achieved year-on-year positive growth, indicating that the market participation base has not weakened. With the spring market advancing and incremental funds continuing to enter the market, the activity of securities apps is expected to maintain a steady upward trend. Industrial leads in year-on-year growth for seven consecutive months The latest data shows that Industrial's Youlibao app has shown outstanding performance in year-on-year growth, leading the securities industry with a growth rate of 21.12%. It is worth noting that since August last year, the app has consistently ranked first in the Top 20 self-operated securities apps list for seven consecutive months. According to a reporter from Caishishe, Industrial has been focusing on the strategic direction of "youthfulness, intelligence, and scene-based" in recent years. By building a high-quality content matrix, innovating distinctive operational activities, and upgrading the full-scene intelligent experience, the company strengthens precision operations throughout the user lifecycle, driving continuous growth in monthly activity data. In terms of upgrading the intelligent trading experience, Industrial has launched the "Know Yourself Financial" series of services. The first self-developed intelligent trading tool, "Boduan Winner," was launched with a scene-based dashboard supporting subscribed users to view selected and holding signals in one click; T0 trading services added non-convex strategies, and the "Haoxing Strategy" now supports ETF targets to meet the diverse trading needs of investors. In addition, the intelligent order function for margin accounts has launched the first batch of "buy at price" and "sell at price" instructions to further enhance trading convenience. The watchlist service has also received important updates. Among the new tools launched, the "Self-selected Analysis" supports real-time tracking during the market and a three-second replay after-market close, allowing for visualized tracking of self-selected performances; the "Sectoral Changes" feature relies on algorithms to capture abnormal signals, intelligently generating highly related information, helping investors make efficient decisions. In terms of operational activities, Industrial launched the "Immediate Wealth" Lunar New Year card collection activity during the Spring Festival, conducting in-depth operations around the "Welcoming the God of Wealth on the Fifth Day" and "Auspicious Start of Work" events to increase user activity through red envelope sharing and inviting friends. Industrial stated that in the future, it will continue to adhere to user needs, deepen the integration of AI capabilities and investment scenarios, continuously improve service accuracy and responsiveness, and strive to create a more intelligent and user-centric one-stop investment companion platform. Updates mainly focus on four dimensions According to the Zhiqi Securities App Monthly Observation Report, in February 2026, out of the 48 securities apps observed, 30 underwent updates within the month, totaling 39 updates, a 5.4% increase compared to the same period last year. The updates mainly focus on four dimensions. Firstly, the deepening application of AI, restructuring traditional app interaction logic. For example, Western Xintianyou App released an AI version during the month, with the intelligent "AI Xiaoxi" officially launched. The functions cover three core sections: the "Discovery" section features an exclusive investment answer window, supporting universal Q&A across all scenarios; the "Watchlist" section mainly captures market information to grasp market trends; and the "Stock Selection" section aggregates Western's self-developed four AI stock selection tools, achieving an intelligent closed loop from information acquisition to strategy generation. Secondly, the construction and improvement of the ETF investment ecosystem, with multiple brokerages upgrading the ETF section within their apps. Headed by Huatai and Guotai Haitong, various top brokerages iterated and upgraded their ETF sections. The new features not only enriched ETF screening dimensions, introducing real-time data boards such as "Hot List" and "Fund Flow," but also added smart ETF investment planning tools and one-click grid trading strategy settings. Some brokerages also embedded ETF popular science education videos and simulation trading sandboxes in the section to reduce the participation threshold for investors, cultivate long-term investment habits, and build an integrated ETF service ecosystem of "Selection, Purchase, Holding, and Learning." Thirdly, the refinement and smartening of trading decision-making tools. Catering to the needs of different types of investors, various brokerages have introduced customized decision-making assistance tools. On the one hand, quantitative trading tools have further sunk, with multiple brokerages' apps launching advanced versions of conditional order functions, supporting more complex trigger logic. On the other hand, intelligent stock diagnosis functions have been strengthened, utilizing large model technology to automatically scan stocks from multiple dimensions of fundamentals and technicals, generating visual diagnostic reports and operational suggestions, helping investors quickly identify risks and opportunities during trading, and enhancing decision-making efficiency. Fourthly, the diversification of content and service experience upgrades. In terms of content presentation, securities apps are transitioning from single text and image information to short videos, live streams, and interactive communities. This month, multiple apps optimized their video streaming recommendation algorithms, increased the frequency of live replays by renowned experts, and enhanced the interaction mechanism in the comment section to improve user stickiness. In terms of service experience, continued efforts are made to adapt for elderly users, with multiple apps launching the "Elderly Mode" 2.0 version, simplifying operation processes and amplifying key information. Additionally, personalized homepage recommendations based on user behavior profiles have become standard, achieving precise service delivery tailored to individual users, significantly improving user retention rates and activity levels. This article is reprinted from: Caishishe; Edited by GMTEight: Chen Xiaoyi.