In 2025, the brand momentum of H World Group Limited Sponsored ADR (01179, HTHT.US) continues to be unleashed, leading the industry to reinvigorate growth value.

The latest financial report released by H World Group Limited Sponsored ADR Group (01179, HTHT.US) clearly conveys the brand momentum and growth resilience of this benchmark Chinese hotel brand to the outside world. For H World Group Limited Sponsored ADR Group, 2025 is undoubtedly a milestone year. This local hotel benchmark, founded in 2005, has been strategically far-sighted and efficiently executed by management over the past two decades, transitioning from a single brand to multiple brands, from economy to high-end, from scale expansion to lean growth, with a clear development trajectory and solid momentum. The newly released financial performance for the fourth quarter and full year of 2025 can be seen as a concentrated test of the effectiveness of H World Group Limited Sponsored ADR Group's long-term strategic accomplishments in "deeply cultivating China" and "leading the brand". In 2025, H World Group Limited Sponsored ADR Group's revenue increased by 16.4% year-on-year to 108.1 billion yuan, revenue increased by 5.9% year-on-year to 25.3 billion yuan, and adjusted net profit increased by 32.9% year-on-year to 4.9 billion yuan, with operating hotels surpassing 12,858. But more noteworthy than the numbers is the structural changes behind them: Hanting Hotel's number of rooms topped the global list, All Seasons Hotel jumped to fourth place globally, and Orange crossed the threshold of a thousand stores. The "Golden Triangle" brands have established leading positions in their respective fields, forming the "ballast" of H World Group Limited Sponsored ADR brand matrix. H World Group Limited Sponsored ADR Group is demonstrating higher momentum: the brand is beginning to innovate itself, actively attracting traffic, capital, and quality properties; and as H World Group Limited Sponsored ADR Group continues to evolve, it will also lead the reshaping of the Chinese hotel industry towards growth value. The brand momentum unleashes new growth value of the "H World Group Limited Sponsored ADR sample" Since 2023, the hotel industry, which had been in a period of rapid growth, entered a stage of adjustment, with industry supply and demand evolving towards rebalancing. Against this industry backdrop, H World Group Limited Sponsored ADR Group, as a benchmark in the industry, continues to lead the industry supply-side reform with its high-quality growth. Looking at the financial report, the most obvious feature is the development trend of H World Group Limited Sponsored ADR Group's "Golden Triangle" brands under the situation of both opportunities and challenges in the industry. Hanting Hotel, as the world's largest hotel brand in terms of room numbers, had its share of new versions increase to 49% by the end of 2025. From Ali County in Tibet at an altitude of 4,700 meters to Mohe in the northernmost part of China, Hanting Hotel is becoming the "new infrastructure" guaranteeing national travel with its "good and inexpensive" experience. All Seasons Hotel, which integrates Oriental aesthetics into living spaces, is also not far behind, with its room numbers ranking fourth globally, and a high percentage of new version hotels at 82%. Orange Hotel, as an important driver for attracting young customers in the mid-range market, also achieved another milestone in its brand history in 2025 - surpassing a total of a thousand stores, with new versions accounting for 76%. In addition to steady growth in Hanting, leading position in mid-range with All Seasons, and rapid development with Orange, H World Group Limited Sponsored ADR Group is also making significant progress in the mid-to-high-end sector. In 2025, its mid-to-high-end hotel brands represented by Intercontinental and Crystal hotels achieved stage development goals, with Intercontinental hotels reaching 100 units in three years and Crystal hotels surpassing 300 units in total, driving a 17.6% year-on-year increase in the number of mid-to-high-end stores for H World Group Limited Sponsored ADR Group. From a glimpse, it can be seen that H World Group Limited Sponsored ADR Group, which has developed more than 30 highly competitive hotel brands, is no longer limited to simple scale expansion in its core development strategy but strategically iterates products in an orderly fashion, continuously refreshing hotel standards and driving the entire industry to move from "having a place to stay" to "staying well". For H World Group Limited Sponsored ADR Group, which aims to "redo the Chinese hotel industry", driving supply-side reform in the hotel industry not only requires producing good products but also ensuring that high-quality supply can reach as many people as possible. Therefore, in 2025, H World Group Limited Sponsored ADR Group continued to deepen its penetration into the lower-tier markets in its market strategy. Data shows that in 2025, the number of stores in fourth-tier cities and below for H World Group Limited Sponsored ADR Group increased by 30% year-on-year; at the same time, room nights increased by 36.3% year-on-year, indicating that H World Group Limited Sponsored ADR Group's efforts to meet the accommodation needs of the lower-tier market with high-quality supply have yielded rich interim results. Looking through the lens of "brand leadership," H World Group Limited Sponsored ADR Group's long-term certainty This year marks the beginning of the "14th Five-Year Plan". Under the policy mindset of "vigorously boosting consumption", "expanding effective investment", and "meeting people's needs for a better life", the focus on improving service consumption has reached an unprecedented level. The clear policy context provides valuable guidance for the Chinese hotel industry, represented by H World Group Limited Sponsored ADR Group, to transform brand momentum into sustainable growth momentum. Just like H World Group Limited Sponsored ADR Group's CEO Jin Hui's public statement: "Against the backdrop of expanding consumption and stimulating domestic demand in China, we will deepen the Chinese market and strive to make H World Group Limited Sponsored ADR a world-class hotel group, 'let Chinese services resonate globally'." From GMTEight's point of view, technology is one of the important levers for H World Group Limited Sponsored ADR Group to efficiently convert brand momentum into service efficiency. It is understood that the "AI Mid-Stay Service" developed in collaboration with Tencent by H World Group Limited Sponsored ADR Group covers more than 3,200 stores, integrating big data capabilities into hotel service scenarios to improve operational efficiency and consumer satisfaction with intelligent experiences. Moreover, H World Group Limited Sponsored ADR Group's pioneering unmanned new front desk "Hua Manager" allows guests to go from ID card swiping to receiving room keys in as little as 10 seconds; the new version of the All Seasons Hotel introduces automotive-grade smart guest control, allowing guests to easily adjust air conditioning, curtains, TVs, and room ambiance with a simple call of "HelloH World Group Limited Sponsored ADR". There are countless similar examples, and behind these new changes is H World Group Limited Sponsored ADR Group's attempt to redefine every aspect of hotel operations with numerical intelligence, making brand experiences "productized" and enhancing consumer stay experiences with standardized high-quality services. Deeply operating the membership ecosystem is also one of the secrets to H World Group Limited Sponsored ADR Group's continued amplification of brand momentum. By the end of 2025, H World Group Limited Sponsored ADR's member reservations had reached 245 million room nights, a 21.5% year-on-year increase. Having turned "traffic" into "retention," H World Group Limited Sponsored ADR Group is also exploring more possibilities. For example, to better play its role in boosting consumption, H World Group Limited Sponsored ADR Group has partnered with Didi Chuxing, Alipay, Tencent, China UnionPay, Bank Of China, SF Express, and other partners in the "eat, sleep, travel, shop, and entertainment" ecological alliance, extending inclusivity from accommodation to more consumer scenes. If technological innovation is the "amplifier" of brand momentum and the membership ecosystem is the "reservoir" of brand value, then ESG is the key to H World Group Limited Sponsored ADR's ability to move steadily forward. In 2025, H World Group Limited Sponsored ADR's MSCI ESG rating has been upgraded from BBB to A, becoming the first Chinese hotel group to receive an A rating. Behind this rating upgrade is H World Group Limited Sponsored ADR Group embedding the concept of sustainable development into all aspects of its operations. For example, Haiyou self-service hotels can recycle over 20% of their decoration materials after the end of the store's lifecycle and achieve 100% coverage of environmentally friendly guest items such as straw toothbrushes, achieving energy saving and plastic reduction. It can be said that these measures are H World Group Limited Sponsored ADR Group's concrete efforts to shoulder its social responsibility and promote industry and social sustainable development. GMTEight believes that when a company begins to take on social responsibilities beyond the scope of business, its brand becomes not just a commercial brand but a "trusted industrial force". And perhaps this is the most difficult part to replicate about H World Group Limited Sponsored ADR's brand momentum - it cannot be bought with investment funds, but requires time accumulation, values permeation, and long-term consistency. Looking further, H World Group Limited Sponsored ADR Group's brand momentum is also extending overseas. In 2025, the average rentable room revenue of H World Group Limited Sponsored ADR's international operations increased by 8.2% year-on-year, indicating that H World Group Limited Sponsored ADR Group's overseas business has stabilized and rebounded; during the year, the Baden-Baden Baden Spa Hotel in Germany reopened, and H World Group Limited Sponsored ADR Group is steadily transitioning from being "China's H World Group Limited Sponsored ADR" to "the world's H World Group Limited Sponsored ADR". Looking at this financial report from H World Group Limited Sponsored ADR Group, it can be seen that as brand momentum continues to strengthen, H World Group Limited Sponsored ADR Group's growth certainty is becoming increasingly clear. From the inclusive nature of the Hanting Hotel for the public to the cultural output of the All Seasons Hotel's Eastern aesthetics, from the quality parity in lower-tier markets to the upward breakthroughs in the mid-to-high-end sectors, H World Group Limited Sponsored ADR Group is using its increasingly robust brand momentum to redefine the value core of the Chinese hotel industry. And for investors, the long-term certainty of H World Group Limited Sponsored ADR Group is undoubtedly self-evident in accumulating tangible assets in the form of a truly impactful brand.